Chasing Dreams Interview with Samantha Costello, Owner of The Little Green Studio

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Samantha Costello, a fellow member of the Female Entrepreneur Association. Samantha runs The Little Green Studio, a boutique design + stationery studio specializing in wedding stationary. I am in love with her work and you will be too.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

My background is originally in marketing, which I loved and still love now but after 4 years in this field, I decided that I needed a new challenge. I started a design & lifestyle blog in 2011 as a creative outlet (as well as a distraction to my then long distance relationship) and completely self-taught myself Photoshop. However, YouTube videos can only get you so far and in 2012, I signed myself up for complete graphic design course at night school and I have never looked back. This was honestly one of the best decisions I have ever made and I knew/know that this is the right direction because it feels so right. I read a quote recently that says, "You know you are on the road to success, if you would do your job and not get paid for it". I believe it was Oprah Winfrey who said that and I think she is absolutely right. I wake up every day and I am excited to get to work; whether that is designing wedding stationery for a client or screenprinting in my studio, if feels like a hobby that I also get paid for!

What are the biggest struggles you've faced while trying to achieve your dreams?

As a completely novice business owner, I have faced every struggle there is; from pricing to time management. There are so many really high highs but an equal amount of lows, especially at the beginning. However, the biggest struggle that I just wasn't prepared for was the amount of time it takes to really get the ball rolling. Clients don't just arrive because you've decided to start a business, you have to really put yourself out there and that takes a lot of time and effort. In our world of social media and always being connected, it is so easy to look at other business owners in your field and think that it looks so effortless for them but you are potentially comparing your beginning to their middle and they had to start somewhere too. Consistency is key, no matter what you do. Make a plan and stick to it. twitter icon

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Owning a business definitely requires very long hours but it also means that I have the flexibility to decide when I put those hours in. I'm very good at getting up and getting started early in the morning and I also try really hard to do a gym class every day during the week. Evenings are time for me and my husband and I try to be really strict about this. We will both get home from work at about 7pm and then I will cook dinner for us whilst we catch up. This is probably my favourite part of the day. I love to cook and find that it is such a great way to relax and unwind. After dinner we will sometimes take a walk or catch up on a TV series we're watching. I try really hard to leave work at work.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Rejection hurts and I tend to wear my heart on my sleeve, so I can definitely take things personally, especially when I have spent hours working on something. However, I come from a very positive family and I am a very positive person. I believe that everything happens for good reason and, even if this isn't apparent immediately, it will work itself out for the best in the long run. Bouncing back is tough, especially when confidence has been knocked but I like to take tiny steps in the direction of my dreams to build my confidence back up. Whether this is sending an email to reach out to someone, watching an inspiring video or doing something as simple and easy as getting all of my accounting up-to-date, tiny little steps enable you to move in the right direction, whilst also re-building your confidence.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

Being a woman in my 30s, I guess that I have (finally) become used to being on an emotional roller coaster and when I find myself in a dip, I try to remind myself that it will pass and to stay focused on all the things that I have, rather than thinking about all the things that I don't yet have/want. I believe that happiness is created in the mind, so positive thinking can go a very long way to improving a bad mood. Other than that, I will have a chat with my sister, go to a gym class or crack open a bottle of wine!

What is one misconception people have about you and/or your profession?

Gosh, I really don't know but I would love to find out!! :)

What is one of the biggest lessons you’ve learned along the way?

I'm definitely still learning something new every single day but the biggest thing I've learnt so far is how important it is to get out and meet people. This has had such a positive knock-on affect on my business and it is great to meet link-minded individuals, who are in the same industry. Whether it is a catch up over tea and cake or developing a collaboration; networking and developing friendships in your industry is important to your sanity and happiness (especially when working alone) and is equally important to developing a successful and thriving business.

What advice would you give to someone who wants to follow a path similar to what you have?

Be prepared for an adventure and be prepared to never stop learning. Running a business takes so much time, energy, commitment, creativity, organisation and thought. You never switch off, whether you're at your desk or away on holiday, you're always thinking of your next business move and inspiration is everywhere. It should be a lifestyle choice. Find something you love doing and then find a way to make money from doing it. In my specific industry, I would recommend networking at local wedding fayres and exhibiting at local events. Attend national stationery events as well, it is so important to get yourself and your brand out there. Speaking of brands, I would highly recommend developing a solid brand and a beautiful, easy-to-use website. Photography is absolutely key, so be sure to employ the skills of the best photographer you can afford and then use these photographs consistently to build your social media following.

When do you feel the most inspired, alive and the most like YOU?

I honestly feel most inspired when I'm starting a brand new project for a brand new client. After our initial consultation, I will then go away and spend hours researching, developing colour schemes, creating design concepts and moodboards. I will look for the best paper/card stock and give some thought about the best printing method for the job. When it is just me, my Apple Mac, my music, my ideas and of course a cup of tea, I feel happy, inspired and most like me.

What people, books, music, etc. inspire you?

My dad and my sister are such inspirational, self-made business people and I'm so lucky to have them close-at-hand for tips, advice and general business chat. My dad has been building businesses since the 1980s, so he has an old-school attitude to business, which is really refreshing in this age of online businesses and social media. My sister, on the other hand, has built multiple online businesses, so knows a thing or two about the modern business. Both of these very different influences make for interesting family dinners!

With regards to books, I loved The SecretThe Moses Code and The Alchamist, along with The E-MythThe 4-Hour Work Week and 7 Habits of Highly Effective People. Next on my list is It's Not How Good You Are, It's How Good You Want To Be.

Describe your favorite moment or accomplishment in your career so far.

The day I got my first real, completely unrelated client. That was the turning point for me and I knew I was on the right tracks from that moment forward. I also feel lucky to be able to wake up everyday and do something that I absolutely love. I never mind when Monday rolls round and I'm never wishing for the weekend. Life is good and this makes me feel accomplished.

What’s the most exciting thing going on in your life right now?

Right now, there are lots of very exciting things going on. Wedding season is fast approaching, so that is keeping us busy and we are currently in line for our busiest wedding season ever, which I'm really pleased about.

I am also in the process of finishing up our first line of greetings cards, wrapping paper, gift tags and prints. All of which are going to be screenprinted by hand, photographed and then added to our online shop by the end of the Summer. Along with all of this, our Costello Collection of luxury wedding stationery is also in development and this will consist of 5 unique designs, incorporating beautiful, hand finished elements, such as gold foiling and duplexing. I cannot wait to reveal this new collection at the end of Autumn.

On a personal level, my sister just got engaged, which I am so so happy about and my husband and I have lots of traveling planned for this year, so I'm pretty excited about that too :)

BIO

Little Green Samantha CostelloSamantha is the enthusiast behind Little Green, a boutique design & stationery studio specializing in developing & styling beautiful wedding stationery. As a newly-wed herself, she completely understands the what it is like to plan a wedding and finds it easy to connect and work with like-minded individuals. She is constantly grateful for the opportunity and community that her business and blog brings and loves the fact that, whilst not easy, she’s turning her dreams into a reality one day and step at a time.

Samantha launched her blog in 2011 as a way to channel her creativity, love for fashion and design and, if she’s honest, a way to keep her mind occupied and focused on something other than her long-distance relationship! Fast forward 4 years and she is now happily married and focusing her attention on designing beautiful wedding stationery, developing content for her blog and being creative in the kitchen to keep her American other-half satisfied.

Keeping it sweet and simple is Samantha’s philosophy in life and this is also true for her design work; which can be seen throughout this website and also in her shop.

Samantha’s love of design often takes her away from her computer and up into her studio, where she can be found screenprinting for hours on end; developing her line of inspirational quotes, greetings cards and wrapping paper, all of which will be available to purchase very soon!

Website // Twitter // Facebook // Pinterest

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Kristl Yuen, Founder of Kwai Fah Acupuncture Clinic

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Kristl Yuen, a fellow member of the Female Entrepreneur Association. Not only does Kristl run a successful acupuncture clinic, but she also works with other business owners to reduce debt and reach their financial goals.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

Believe it or not, I've wanted to be an acupuncturist since I was 7, after I received treatment for the first time. I'd struggled with respiratory issues and frequent colds as a child and acupuncture and herbal medicine were the only things that helped. I wanted to help people feel better the way that it had helped me feel better.

What are the biggest struggles you've faced while trying to achieve your dreams?

Practically, the biggest struggle is that we didn't get great business training in school, so there's been a huge learning curve there. Emotionally, I've had to learn not to compare myself to others and not to worry about their opinion of me, of what I'm doing, or of how I'm running my business.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I am a huge proponent of self care! My partner and I cook all of our own meals and do our best to eat only whole, non-processed foods, and very little sugar. I also receive acupuncture, Chinese herbs, massage therapy, and chiropractic care on a monthly basis. As far as rituals, I make sure to meditate, read, and walk to the lake every day and my partner and I write down the things for which we are grateful every day before bed. I'm excited to go through our gratitude jar at the end of the year!

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I see rejection and failure as educational opportunities, as well as signs that there's probably something better down the road that I may not be quite ready for. When you stop living in a place of victimhood and start to see the universe as acting in your favor, even rejections and failures can be positive, as you have the power to change things.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I usually retreat for a bit and take some time to myself. I'm also a huge fan of getting out and getting moving. I find that when I connect with nature and connect with my body that my mind gets a lot clearer. Often, this is just taking a walk around the block, but it could also be going to yoga, going for a bike ride, hugging a tree, etc.

What is one misconception people have about you and/or your profession?

That it's woo woo and requires very little education. To become a Chinese medicine practitioner you need to go to school for four years and get training in both eastern and western medical theory, nutrition, Chinese herbs, and acupuncture points, to name a few. It's incredibly intense.

What is one of the biggest lessons you’ve learned along the way?

It's cliche, but you have to be true to yourself. Act in honor and integrity and don't do things just because other people are doing them. Do what feels best in your heart.

What advice would you give to someone who wants to follow a path similar to what you have?

Just start. You can research and try to find the "best" program for you, but really you just need to start. Pick something. Do something. When Gloria Steinem turned 80 she was asked if she had any regrets and she responded, "Actually, it's not so much what I would have done differently; it's that I would have done it much faster." This hits so close to home, as I've had countless times in my life in which I researched and waffled and asked advice and when I finally took action I felt a huge relief and wished I'd done it sooner. So, just start. Don't be afraid to ask for help. You'll figure it out.

When do you feel the most inspired, alive and the most like YOU?

When I'm taking care of myself and standing my power. I find that this is easiest when I'm really taking care of myself - meditating, walking, eating clean food, making time for me.

What people, books, music, etc. inspire you?

I love everything Tiffany Han does. I also recently read The Big Leap by Gay Hendricks and really enjoyed it. Anything about the Law of Attraction and the power of a positive mindset, really. I do my best to foster positivity and intentionality as much as possible.

Describe your favorite moment or accomplishment in your career so far.

My favorite accomplishment was moving into my very own storefront clinic last summer. Up until that point I had rented from other acupuncturists and it felt like such a huge step forward to have my very own clinic. There are some days I look around and can hardly believe that it's mine!

What’s the most exciting thing going on in your life right now?

Well, I recently decided to focus all my energy on paying off my student loans. Most people don't know that acupuncturists frequently graduate with over $100,000 of student loan debt. In February I decided I'd had enough and started a blog at www.debtfreeacupuncturist.com, documenting my journey with paying off my debt. It has struck a chord! I've gotten so much positive feedback, from non-acupuncturists and acupuncturists alike. People don't like to talk about their debt, so the fact that I've started the conversation and am being open, honest, and transparent has been really well-received. I am really excited to see where this leads!

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BIOkristl yuen

Kristl Yuen, L.Ac., MSTOM, Dipl. O.M. owns a successful acupuncture clinic in Chicago, IL. In her practice, she focuses on partnering with her patients on their wellness paths using acupuncture, Chinese herbal medicine, Reiki, nutritional counseling and supplements, cupping, and other accessory techniques. She also has recently started to work with other acupuncturists on cultivating wealth consciousness and a positive money mindset. She enjoys cooking, singing, dancing, and spending evenings at home reading with her partner, Rachel, and their dog, Bradley, and cat, Delilah.

Website // Twitter // Twitter // Facebook // Facebook

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Kyle Weiger, Founder of Reflexion Yoga

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Kyle Weiger, founder of reflexionyoga.com. I came across this website from another healthy living blogger a few years ago and decided to sign up around Christmastime 2013. I've been hooked ever since! I contacted Kyle about an issue logging in and he was super helpful. We got to talking about digital marketing, and I just had to ask him to participate in this series. Find out what it's been like for him and his partner to start an online yoga studio/subscription site.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

After practicing yoga for a couple of years, and watching all the dramatic changes it brought to my own personal awareness, I wanted to share it with as many people as possible. So when the opportunity to go through Teacher Training came along, I jumped right on it. Best. Decision. Ever.

What are the biggest struggles you've faced while trying to achieve your dreams?

Right now, I'm in the midst or running a couple of different yoga sites, so time management is the biggest struggle I face right now. What I've realized is that the work is always going to be there, so stressing out about how much work you have to do is pointless. Whenever I feel overwhelmed, I simply take a few deep breaths, and ask myself "What's the most important thing I can focus my energy on right now?". This usually helps me to set aside the laundry list of items and get truly present to a single task at hand.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

No surprise here....yoga! A regular yoga practice keeps my mind clear, and ensures that I get up from my computer so I can devote time to my mind and body. Also, it always re-energizes me and gives me that 2nd, 3rd, or 4th wind I need to keep going!

Kyle Weiger Reflexion Yoga

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Emotional ups and downs are part of the job when you run your own business, there's no way around it. My favorite remedy for any kind of emotional roller coaster is a good night's sleep. Waking up to a new day mean a fresh start and a new opportunity to handle anything. Yesterday is already gone and when I first get out of bed in the morning, the choice is mine on how I want to fill my day and what kind of energy I want to give it.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

Aside from yoga, my other favorite form of relaxation is conversation with good friends. My best friend is also a business owner, and always willing to lend an ear, so it's great to have a sounding board for the hurdles I run into. Most of the time, it turns out he's experienced something similar, and it's refreshing to know that I'm not the only one stumbling on the path to running a successful business.

What is one misconception people have about you and/or your profession?

"Yoga is not a workout." - I hear it way to often. They think yoga is just stretching. There is nothing tame about holding a handstand or trying to quiet the mind while standing on one leg for a minute. Although it's gaining in popularity, many people still don't realize that yoga is a mind/body connection, and not just sitting on a meditation pillow.

What is one of the biggest lessons you’ve learned along the way?

I'll rely on one of my favorite quotes here - "If you want to get something you've never had, then you have to be willing to do something you've never done." - There were plenty of times where throwing in the towel would have been really easy when building my yoga sites, but that's not how great stories are made.

kyle weiger handstand

What advice would you give to someone who wants to follow a path similar to what you have?

Be curious. Be very curious. Go out and find other people that have done it before you, and ask them for coaching. If I had only went off of what I knew, I'd still be sitting in front of a blank monitor wondering how to get my logo on my homepage. No matter what, there is always someone out there that has the experience that can help you, and they too were probably once at a point of being lost and confused. Learning from others' successes/mistakes is the best thing you can do when embarking on a new adventure.

When do you feel the most inspired, alive and the most like YOU?

Although my sites teach yoga online, I'm most inspired when I'm a room with live students. I love connecting with people and seeing them get into new poses, or discover something about their body that they didn't think they could do. The look on my students' faces when that happens is worth more than any paycheck.

What people, books, music, etc. inspire you?

People: Ido Portal, Jake and Amir (comedy), Jamie Smart.

Books: The Science of Yoga, Rework, Hooked.

Music: Banks, The Weeknd, Blackmill, Bonobo, Chromeo, edIT

Describe your favorite moment or accomplishment in your career so far.

In December of 2012,  the first version https://reflexionyoga.com went live. I had building it for almost a year prior to that, and finally seeing all my work actually come to fruition was such an amazing feeling. The moment where I could actually visit the site (and it actually worked) made all the blood, sweat, and tears totally worth it!

What’s the most exciting thing going on in your life right now?

We are currently test-marketing the Yoga For Belly Fat system. It's a 14-week yoga-based workout system that will be available for full purchase in April/May of 2015. It was written by me and my teaching partner, Matt. It is designed to be a fun and effective way to not only burn the extra inches around the belly, but to bring more confidence and power to women around the world.

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BIO

Kyle Weiger HeadshotKyle Weiger is a student of yoga and gymnastics, with a passion for showing people that they are far stronger than they think. Not just a little stronger, but like a “Holy crap, I can’t believe I just did that!” kind of stronger. Getting people to experience transformation through the use of their physical body is something that Kyle strives for every time he teaches. The shift happens when students move from the world of “I can’t” into the possibility of “I’m learning how to.”  For Kyle, yoga isn’t about getting your foot behind your head or balancing on one arm. It’s about being willing to try something new, being vulnerable and open, and being ok with doing just for the sake of doing, with no attachment to outcome. There is no finish line, there is only progress

Website // Facebook // Twitter // YouTube

 

 

 

 

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Lisa Jemus, Owner of Tarot Solutions

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Lisa Jemus, a fellow member of the Female Entrepreneur Association. Lisa runs an online business called Tarot Solutions, where she does tarot readings for entrepreneurs. I was immediately interested in such a unique business idea, so I wanted to share her story with you all!

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I have known for a few years now that I wanted an online business of some kind, and have known for my entire adult life that I wanted to be an entrepreneur.  I have spent the last decade or so searching for just the “right” business, and really thinking my way through it, which was kind of a disaster!  I attended a retreat in 2013 to try to figure out exactly what I wanted to do… from a deep soul level… and the leader pulled out her tarot cards.  I had been doing tarot for over 20 years, but had packed them away for a couple of years because I was “in the closet” about me using them.  It peaked my interest in the cards again, so when I got home I started to do readings for myself again.  Once summer rolled around, I was bored of doing them for myself and on a whim posted on my FB page, “Hey, bored of doing readings for myself, would anybody out there like one?  For free?”  And within 12 hours 25 people had commented that they would love one!  And most of them were friends and colleagues I never in a million years would have thought would want one!  And thus, the seed was planted for my tarot business.  And since then it has unfolded so naturally it’s almost scary.

What are the biggest struggles you've faced while trying to achieve your dreams?

Feeling kind of alone as I hit my highs and lows.  My husband and family and friends are not online entrepreneurs, so they really don’t understand why I get so excited about another person joining my tribe by joining my list, or how much work it is to do day after day to produce content and keep my community engaged. This is why my network of business BFF’s is so important, and I am about to have our very first ever Google Hangout with my Biz Soul Sisters this weekend.  We are all in the same stage of development and understand the ups and downs.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

It is super important for me personally to completely unplug from my biz on a regular basis.  Sundays are becoming a sacred day for me. I make sure I schedule content for my FB page, so that I don’t really have to look at it, other than to check in and respond to folks that comment on Sundays. Which is really fun, so I don’t think of that as work. But for me, the main thing is the borage of overload in gurus and pages that I follow, and my never ending to-do list in my office.  When I am not working, I tidy up my office and close the door. I work hard to not work when my kids are home from school, and that my evening are for my family. I am just now starting to bring exercise back into my schedule, which is a huge part of handling stress and the hours and hours sitting and hunched over a computer. My rituals when I am working are really important. Every single time I enter my office to either do a reading or do work of any kind, I create a sacred space by saying a shamanic prayer for this purpose, I smudge my space and turn on my Christmas lights, my salt crystal light, and light my protection candle (for readings).  I do this every single time. This helps to focus my mind and spirit and grounds me in my body to stay focused. It also adds the soulful part of my business because my ultimate desire is to help people uncover the best of themselves using the tarot as a tool.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I learned a long time ago that you cannot please everyone. But for me, it has been key to identify my Ideal Client, and to recognize that some of my offerings will not land with people for whatever reason, and that’s okay.  People will be drawn to my energy and my message, and hopefully there will be some alignment and connection that happens. When I get rejected, I just keep moving forward and literally let it go. This has been a process I have learned over decades though, I have worked on this aspect of myself in my personal life for years, so I also think that being older has helped in my case.

The other thing I do is to read about or revisit other successful women in the online world and hear their stories of rejection and how they overcame this difficultly. This always makes me feel 100% better!

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?
It varies.  Sometimes I feel this way because I am just plain tired and burnt out.  If this is the reason, I take the day off from all business activities and watch DVD’s, knit, or play video games with my kids.  I stay away from social media, because my feed is so full of business stuff, just scrolling through it can give me palpitations when I am in this from of mind!

If I feel this way and it is NOT burn out, it is usually because I have been too hyper focused on a task or piece of my business and have lost the Big Picture view.  When this is the case, the cure for me is to revisit my 2015 plan and look at my big picture goals for the entire year, and then to reflect on all that I have accomplished thus far.

If I am totally unmotivated to anything, which happens at least once per week, and if I am not able to focus on anything, I pick ONE THING to work on for 20 minutes and I set my timer.  This is MAGICAL and something I learned from Racheal Baxter Cook in her Conscious Business Design course.  This is the #1 way for me to get motivated very quickly and get a task done with 100% focus on it.  I tell myself, “I can do 20 minutes!”  And usually after the first 20 I am suddenly on a great roll and do another one, with a 5 minute walk-away break in-between.  These are called Pomodoros and you can get an app on your phone for it.  A life changer!

One last thing I do when it all goes to pot is I read inspiration books by people that I respect.  I love The Big Leap by Gay Hendricks.  So great for this!

What is one misconception people have about you and/or your profession?

They think that I am a fortune teller. Which I am not. At all. The first thing I tell clients, literally the first thing I say in our session is, “Let me tell you how I work, tarot is not a fortune telling tool for me, it is a powerful way to cut through all of the mind chatter that we have to access our intuitive self.” And that’s it. If you want to come to me and ask a question like, “Will I have a baby this year?” I have no idea. But we can do a reading about “What is truly blocking me from getting pregnant”  or “what do I really need to know about having a baby this year?” I had a client ask me this once after she had been really trying to get pregnant for one year, and it turned out that she had all of these blocking beliefs and fears about having kids, and she obviously subconsciously knew they were there, but she had no real awareness that this was a huge underlying stress and block to her having a baby. Once she brought those feelings out to the light, she felt much better, and took steps to address these fears. Amazingly I checked in with her 3 months later and she was pregnant!  HUZZAH!

What is one of the biggest lessons you’ve learned along the way?

That I don’t have to do this all alone and that even the MOST successful people in life have self doubt and fear!  This is why I make it regular practice to follow and read articles or books about successful women.  They all have these same feelings sometimes!

What advice would you give to someone who wants to follow a path similar to what you have?

For a prior business I tried, I worked with a developer and designer. It was more work than I had thought, because there are so many decisions that the business owner must make!  He was great, though, and was always sending me examples of what he thought my vision was. This is what I would say, is that if you can create based on someone else’s vision, you would be a great designer.

When do you feel the most inspired, alive and the most like YOU?

During a reading! When I am interacting with my clients, and we are connecting and having fun, and going deep into their lives, and then when there is that moment where we both can feel that “ah-ha” happen for them. It is so amazingly powerful, and not only am I most ME, but I feel deeply honored to be doing this work.  My clients inspire me everyday. They face their issues bravely and are so moved to make their lives better. They are just incredible!

What people, books, music, etc. inspire you?

I love Racheal Baxter Cook, she inspires me as an online entrepreneur in every way, and how to balance that with being a wife and mom too. I also admire and am inspired by Carrie Green of Female Entrepreneur Association.  She has created something so powerful and has connected an amazing group of women. I am continually inspired by everything Carrie puts out for us in that group! I am inspired by entrepreneurs and those that beat the odds and create something beautiful out of their lives, despite any obstacles in their way.

One of my most favourite songs that totally lights my inspiration fire is Brave by Sarah Barielles!

I am a book person, so I read all the time, mostly books on business and personal development.  Here are my top 5 go-to books for inspiration:  The Big Leap by Gay Henderix;  The Energy of Money by Maria Nemeth;  The Desire Map by Danielle LaPorte;  Get Rich Lucky Bitch by Denise Duffield.

Describe your favorite moment or accomplishment in your career so far.

Well, launching it! I consider this my biz’s birthday! I launched on Halloween, which seemed super appropriate and kinda cool for a tarot business. It was a proud day for me because not only did I have a real business to put out there, I actually LOVED IT, and couldn’t wait to dive in to it with all of my heart and soul. After that day, I get excited about pretty much everything! But an exciting day after that was the first time I had two bookings in one day. This was HUGE for me, and I celebrated that day! Since then I have had several double day bookings, and each time it happens I am just so grateful for my business. I love it almost like a person. :0)

What’s the most exciting thing going on in your life right now?

I am super excited about my very first ever online 5 week course that I am launching next month. There is quite a bit of interest, and I have had so much fun creating the content for it. I have that delicious fear that you get when you do your first skydive, or jump off a really high diving board.  It is scary as heck, but thrilling at the same time! It is my Dabbler to Diva Level 1 (beta) course that will teach you to read tarot cards in fun and quick ways. It will be 5 weeks of webinars and worksheets, and a private FB group to play in! It is my newest baby and if you want to learn more about it, you can visit my page right here! Registration is open until March 21st, 10pm MDT.

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BIO

oracleLisa Jemus is a Tarot Reader who believes that this ancient tool can help transform your life and business in ways that are unbelievably powerful.  She has been reading tarot for over twenty years, and is a Certified Professional Tarot reader through Tarot Foundations and Biddy Tarot, and is a member of The Tarot Association.  She resides in Calgary, Alberta, Canada, and is able to do readings in person and via Skype.  She reads for personal and business type inquiries.  Whatever your tarot needs are, you can be rest assured that she will conduct your reading with enthusiasm, warmth, empathy and lots of humour!

Website // Facebook // Twitter

 

 

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Tess Henley, co-founder of the Non-Profit Little Black Book

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today's interview is with Tess Henley, co-founder of the non-profit organization Little Black Book. We connected through The Female Entrepreneur Association and I really liked what she was doing! Little Black Book educates women business owners in areas of business growth and development. I know I can relate to working longer hours than ever before, having my mind always "on" and knowing it's the right fit because I am willing to dedicate so much to my business. I have a feeling many of you can relate, too.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

Growing up my teachers labeled me a “bossy” child.  I lead class discussions, I was the first to speak out against things that didn’t seem fair and I argued my point ad nauseam.  My parents, however, never made that seem like a bad thing.  I guess they realized there was more meaning behind that label and I was given the encouragement and opportunity to be whomever I wanted to be. Along the way I developed a sense of empowerment and aimed to always lift up, encourage and support other women as they attain their goals.

Longing to develop a sense of empowerment in our future leaders, I graduated from college with an English Education degree.  Hoping to teach the importance of education and self- embetterment, I was instead faced with bureaucracy and government restrictions limiting the actual education of my students.  Fed up with the failure of our school system, it was an easy decision to stay home with my children rather than work.

Studying, learning, sharing…it’s in my blood and a part of me.  When I saw a need in my community for a women’s only networking organization, I took action.  I was looking for a place to connect and meet other women who were now past the PTA and were starting to develop and grow their own businesses on their own terms.  It couldn’t feel clinical or be too demanding on their time as busy women often wear many hats and play many different roles.  My organization also needed to be educational as well as a comfortable, non-competitive space to build friendships, not clients.  I didn’t so much know this was the career path I wanted, I more or less filled a void in my life that happened to also fill a void in the lives of other women.

My “aha” moment of knowing I made the right decision is when our membership grew from 6 people to 62 in less than one year and women became eager and excited to join.  Also, I’m willing to dedicate my days to this organization with little to no pay because of the good I feel I’m providing others.

What are the biggest struggles you've faced while trying to achieve your dreams?

One of my biggest struggles is trying to wrap my brain around what it truly means to be an entrepreneur. I don’t have an IT department, HR department, finance department, marketing department…you get where I’m going. It’s all on me and my partner. Every action, decision, financial struggle starts and ends with us. I truly know what it means to not have enough hours in the day.

It’s also very difficult to turn it all off. My dreams are filled with social media posts, phone calls to make, connections to follow up on. If I have some down time on a weekend, I’m in my office creating those dreamed up social media posts, trying to empty my inbox, etc. Having your own business where you work from home sounds great, in theory. However, I work longer, harder hours now than I ever did before. Because I’m trying to run my business from home and around my family’s schedule, I work odd hours. For the first time in my life my children are starting to complain, “You’re always working!” What they don’t realize is that I have always been working. It’s just that now, I’m working on so much more. For once, it’s not all about them. I finally have dreams and goals that need a bit of my attention, too.

I’m also learning that I need to ask for help. I have a very supportive husband who stands by me 100% but he has become very used to the status quo. Just like he has had me to handle the children and the household while he focused on his career, I can’t expect to do it all now, either. I need to ask him to make dinner or pick up the kids or just do the dishes instead of getting frustrated because he hasn’t read my mind or picked up on what needs to be done. He’s happy to help but needs some direction. None of this has been his domain or habit so he’s not used to reading what needs to get accomplished. Like a good business leader, I need to be able to direct on the home front, as well.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Absolutely! I schedule (pick-up on that…schedule) yoga into my morning routine 3 days a week. I treat it as I would a doctor’s appointment. If networking needs to take place, I do it on one of the other mornings that I don’t have yoga. If a meeting pops up, I ask to reschedule it because I already have a meeting at that time. I don’t need to tell others why I can’t meet, I don’t owe anyone an explanation. It is the one appointment I keep with myself each week.

And wine…lots of wine!  I drink water all day long so that at night I can sip on wine.

My husband and I schedule a date night every other weekend or we get lunch together if we know our weekend will be busy.  That’s how I try to keep my marriage strong and connected.

My nightly ritual is to wash and moisturize my face.  I feel no matter how tired I am when I wake up, I look refreshed and less puffy.  Put your best face forward.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I try to put it into perspective. Part of being a business owner is learning the art of saying no. twitter icon I’m learning that if something is not going to help you or your business in some form or fashion (and it can simply be that it makes good), you should probably say no. When someone tells me no, I try to remember that they are just looking out for their time and business. If I really want to work with them, it is my responsibility to demonstrate why saying yes will benefit their own company. If that doesn’t work, there’s always an expert out there willing to help. There’s more than one fish in the sea.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I feel these days constantly!  So constantly, in fact, I’ve learned to work them into my schedule. There’s always busy work to be done, webinars to watch, books and articles to read. When I’m in a defeatist mood, I give myself permission to have these feelings, stay in my pj’s, ignore my phone and email, as long as I tackle a “time suck” activity. I love to read so curling up on the couch all day reading articles, blogs I follow, books I’m studying, is a no brainer. Instead of having a completely wasted day, I have a low-key catch-up day.

I also schedule a “totally me” day into each month.  This day I can do anything I’ve been dying to do as long as I’m not working on my business.  Pedicure, lunch with friends, reading for FUN, watching a movie; you name it, I give myself permission to do it.  By scheduling it on my calendar it gives me something to look forward to each month.

What is one misconception people have about you and/or your profession?

That I have my shit together! Half the time I’m faking it. Usually I’m teaching others something I have literally just mastered. And while I may post pictures of a clean and organized office, don’t look behind the curtain. It’s a total mess. It’s me; It’s real!

What is one of the biggest lessons you’ve learned along the way?

Good enough IS good enough. twitter icon I’m a perfectionist, type A and a researcher.  I tend to get so bogged down by the details that I stress myself out and never put my thoughts out there.  My partner, however, is a fly by the seat of your pants kind of person and it totally works for her.  She has taught me that balance is more important than perfection. If it’s perfect right out of the gate then there’s no room for improvement. Now that would be boring.

What advice would you give to someone who wants to follow a path similar to what you have?

I think it’s a noble cause but really be sure you know what you’re getting into. There’s usually an organization you can join that is already doing what you want to do. It’s a lot easier to follow someone else’s plan (as long as you agree with it) than to reinvent the wheel. If you still feel you want to run an organization, get organized and have a plan. People will have expectations and questions for you all the time. Make sure you’re ready with an answer.

Oh, and whatever amount of time you think you’ll spend on developing an organization, double or triple that amount. twitter icon It’s a ton of long, hard hours without a ton of help.

When do you feel the most inspired, alive and the most like YOU?

Wow! Now you’re really digging deep.

There’s a moment in our Little Black Book meetings when our group is being taught something new and all of a sudden, lightbulbs go off in our member’s heads. They look up from taking notes and I can actually see it on their faces. Literally, their faces glow and big smiles spread across their lips. These lightbulbs begin to produce an energy in the room that grows so rapidly that I actually feel the excitement. And then, everyone starts playing off of each other’s ideas like magic. It’s an amazing moment we all share together. That’s when I know we’ve stumbled onto greatness. That is what inspires me most.

What people, books, music, etc. inspire you?

When I was younger, I tended to only talk to and hang out with people like me. Since starting LBB, I’ve had the opportunity to meet so many amazing women. Now I try to surround myself with an eclectic group of people who will share their life and work experiences so I can learn from their lives.

Melanie Duncan – Her beautiful and strong photos Carrie Green – She is doing exactly what I would like to be doing. She seems sweet and down to earth. Audrey Hepburn – eternal class Kimra of Freedom Hackers – Amazing, down to earth and owning it! Jenny Fenig – Amazing accomplishments, rolodex, style Hilary Clinton – what a kick ass woman

My list is absolutely ongoing!

Describe your favorite moment or accomplishment in your career so far.

Being asked to be the guest speaker at the MBAA International Conference. It will be my first speaking engagement and I couldn’t be more nervous and excited at the same time.

What’s the most exciting thing going on in your life right now?

I’m currently in the process of starting a new LBB chapter in Cleveland as well as developing a cohesive handbook for our future chapters. I am also excited that LBB has its first collegiate chapter starting at Southeast Missouri State University. Good things are happening and quickly!

 

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BIO

little black bookTess Henley is the co-founder of Little Black Book, a nonprofit organization dedicated to the advancement of female owned businesses through referral marketing. Understanding that women are more than just business owners, they are also the directors of their home and family management, Little Black Book offers programs specifically designed to help women focus on business development and growth, fitness, wellness, time management, fashion and more.

Little Black Book began in the summer of 2012 when it's co-founders , Angel Magasano and Tess Henley were relaxing and enjoying a bottle of wine.  They were discussing the challenges they faced trying to run a business from home and their inability to commit to existing networking groups due to their production heavy work schedules, often hectic family schedules, and the costs and commitment required by existing groups.  They realized they were unknowingly, yet actively, marketing one another...to friends, other parents at the gym, their medical professionals, everyone… except they couldn’t market THEMSELVES. That's when it hit them; they would form an organization for women business owners so they could become active referral partners.

Today, Little  Black Book boasts over 60 certified members in Western St Charles County, Missouri and a Collegiate Chapter at Southeast Missouri State University under the direction of Founding Faculty Dr. Erin Fleugge-Woolf.  By the end of 2015 LBB will host chapters in Western St Charles County, MO, Eastern St Charles County, MO, Cape Girardeau, MO and Cleveland, OH.

Website // Facebook // Twitter

 

 

 

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Sky Marcano, Clothing Designer at Mandala Sky

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Sky Marcano, a fellow member of the Female Entrepreneur Association. Sky shared the video below, and I knew I had to interview her! What an inspiration.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

As a small child I started drawing clothing. I told my mother when I was 8 years old that I wanted to design clothing. I was obsessed! All through elementary school and high school I would draw and create new design ideas, I was determined.

What are the biggest struggles you've faced while trying to achieve your dreams?

My biggest struggle would be finding the right people and resources to go along with my vision. I am very independent and I have gone through business partnerships, incorporations and currently running my second business on my own. I do outsource and have employees but hope to get a good team going this year. Mixing my independent strong mind with structure, rules and regulations can be hard on my creative spirit.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

This year I am trying to write more because I feel it to be a meditative exercise. I have promised myself I will write at least 6 days a week, short blog posts, so my intentions are clear. I try to eat really healthy most of the time because eating healthy helps my mind stay clear and I sleep better if I am eating well. I try to do strength training 3-4 times a week. Plus a huge priority is getting a solid 8 hour sleep; I literally cannot function as well if I don’t sleep.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I have faced many obstacles throughout my 11 years running clothing businesses. My hardship of being a single mother earlier in my life really put things into perspective for me. Having some rejection is nothing compared to how I felt back then. I suppose hardship from the past is the source of my inspiration and not taking anything too seriously. I sent an email out today to someone who hasn’t responded to my emails in over a year. I throw things into the universe and think of it as a numbers game; I am bound to win if I keep trying. It is amazing what can happen if you put yourself out there! I have had amazing connections and successes through pounding on doors and being open to receiving. Let the sunshine in.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I really struggle when I have an off day. I like to be clear, inspired and happy. If I wake up off or I let stress or worry get the better of me I go straight to things like mindless movie watching, or my favorite activity, cooking. Lately when I am feeling off, I take my father’s advice, it is just a passing thought, and it doesn’t stick around, onto the next!!

What is one misconception people have about you and/or your profession?

I think people may think fashion is glamorous, or exciting. Most of the time I am waiting for production to be complete, visiting factories, working on strategy, marketing and working really hard. Of course some parts are amazing and special but its hard work to stay in this industry.

What is one of the biggest lessons you’ve learned along the way?

The biggest lesson is finding out that it probably isn’t a good idea to mix family or friendship with business. Personal differences and business differences can get in the way of relationships. I lost a very close friendship because of our differences and it was very hard for me to recover.

What advice would you give to someone who wants to follow a path similar to what you have?

I would suggest finding someone in the industry and following them around for a few weeks. I would also research copyrights in fashion, it is a tricky industry because it is so easy to get ripped off.

When do you feel the most inspired, alive and the most like YOU?

When I am writing or illustrating my designs, or painting. My true love is sitting peacefully in the sunshine, writing poetry and drawing clothing, being at peace with myself, calm serenity.

What people, books, music, etc. inspire you?

All of the women in the world, who have the courage to inspire other women, inspires me deeply. My favorite book right now is “The Success Principles” by Jack Canfield. The two people I am most inspired by right now are Olivia Keane from Oliviakeane.com and Alice Bracegirdle from Bellyfit.com They both represent empowerment, ambition, strength and love! I also love talking to them because I feel they understand what it is like to be a female entrepreneur!

Describe your favorite moment or accomplishment in your career so far.

To be completely honest my favorite moment so far was reaching sales records selling my first clothing brand on the Canadian Shopping Channel. We used to fly out to Ontario a few times a year and sell the collection; we had fun and sold great designs to other women. It was really quite amazing and empowering.

What’s the most exciting thing going on in your life right now?

I launched a new Rain Jacket contest last week and it is getting spread all over the internet right now. I have decided to go back into wholesale, selling to stores and I am really looking forward to having some of my classic designs across the country and other parts of the world soon! I am very happy I have been able to run a successful online retail clothing company too! I challenged myself through studying online marketing and I still find it exciting that it’s thriving and growing! You can find out more about my business here: http://mandalasky.com On a personal note, I am excited and proud to see my 20 year old daughter living on her own and my son in high school.

 

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BIO

sky mandala marcano headshotSky Marcano, author of "My Accidental Education" and professional clothing designer and fashion illustrator, has been working in the industry for over eleven years. Her collection, Mandala Sky is manufactured in Vancouver BC, Canada. Mandala Sky Clothing is inspired by other women wanting comfortable, stylish clothing, so they can feel incredible all day! Some may call the line bohemian chic mixed with stylish limited edition prints crossing into fitness and lounge apparel. If you would like Sky’s free eBook about her business experience you can find it at http://skymarcano.com

Website // Facebook

 

 

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

How to Use Your Personality to Get More Business

"Not many employee manuals instruct you to: be strategic with your dreams. Leverage your contradictions. Say no to resentment and yes to inspiration." - Danielle LaPorte in The Fire Starter Sessions I'm full of contradictions, as everyone is. I'm introverted and reserved, but am usually a leader in small group situations. I'm pretty conservative but have 5 tattoos (that often surprises people!).

I really connect with the above quote from Danielle LaPorte. I came across a similar notion while listening to a Lively Show podcast with This Epic Life founder Kristoffer Carter, where he talks about integrating all aspects of your life. You can use your hobbies to enrich your day job. His example is using music to liven up a speech at a work retreat. Maybe you’re an artist or photographer in your free time, but an accountant during the day. Instead of feeling like you can’t express yourself fully at work, what if you offered to photograph a work event or painted a mural for the office? Chances are, people will respect your ability and you never know what other opportunities may open up for you.

While “being yourself” and embracing your quirks could help in a lot of career settings, as mentioned above, it's especially important for entrepreneurs. Your contradictions, passions and quirks will set you apart. Your love for running but also creating decadent cakes could be exactly what helps you connect with potential clients who like to balance fitness with indulgence. People want to work with real people and they want to make real connections. twitter icon

That's one reason I love working with other entrepreneurs. There's a rise in people starting their own businesses, and they gain loyal followings based on not only their amazing work, but their unique personalities. That's wonderful and inspiring. Their passion shows through in their work, and they're not tethered down by hiding behind a corporate identity.

"Finding yourself" is about understanding your energy flow, recognizing your unique strengths, embracing your passions and not feeling guilty about anything that makes you stand out. For example, I'm very introverted, so I know that I need to have plenty of alone time to recharge. I know that I can do well in group settings, but I tend to do better with behind-the-scenes and written communication. So, knowing that, I’ve found that blogging and working online are a good outlet for my work. Through this, I've found a way to combine my passions for health + wellness, writing, psychology and marketing.

How can you use your personality traits to get more business?

Let's do an exercise to find out. We'll make lists because it's one of my favorite things to do.

1. Make a list of your best qualities, unique characteristics and deep passions.

Are you funny? Are you an open book? Great at encouraging others? Maybe you communicate better through visuals, are passionate about helping animals, have a knack for organization or are fluent in 4 languages. It can really be anything that sets you apart or that people tend to love about you.

2. Make a list of what you want to sell.

Services like graphic design or health coaching? Products like ebooks or raw desserts?

3. How can you put these together?

Maybe you...

+are a life coach who tells it like it is. Your clients reach their goals because you don't let them lie to you or themselves.

+are a sassy web designer. You draw in new clients because they love your edgy blog and cutting-edge designs.

+are a conscientious, detail-oriented copywriter, so you work very well with business-to-business technical writing.

When you embrace yourself + your work style, you'll be more efficient and produce greater results. twitter icon

 

If you're struggling to come up with ideas from the exercise above, start with a few personality tests.

-Myers-Briggs/ Jung Typology Test

-DiSC Personality Test

What makes your stand out? What contradictions make you unique?

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Lindsay Cotter: Nutritionist, Blogger + Owner of Healthy Bites

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with my friend Lindsay from the popular food blog, Cotter Crunch. Lindsay has a lot of great things going on. She's a nutrition specialist, fitness professional, blogger, gluten free recipe developer, owner of Healthy Bites + helps her Triathlete husband train! She's also super nice and great at inspiring balance in life and work.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I take breaks. And not just daily breaks, but monthly. I learned the hard way that rest is needed when you are working towards big goals. In order to refocus, I take a 2 week break, sometimes more.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Oh, that's hard. But I just think about it as a door closed and another one is going to open, at the right time.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I usually go for a hike with my dog and husband. Just get away in nature with no distractions.

What is one misconception people have about you and/or your profession?

That it's easy and we lived a comfortable life. No, not at all. It is HARD and life is a struggle at times, but I chose this life and wouldn't have it any other way! Very thankful.

What advice would you give to someone who wants to run their own business?

That success doesn't happen overnight, and God might have other plans for you. But know it's ALL the right plans, just might look different than you imagined.

What is one of the biggest lessons you’ve learned along the way?

To put your energy where your heart is. I tend to spread myself way thin, trying to do everything which leads to being unfocused and energy drained. I learned (again) the hard way. FOCUS On what ONE thing that brings you JOY.

When do you feel the most inspired, alive and the most like YOU?

When i am rested. haha. Really!

What people, books, music, etc. inspire you?

I read a devotional from proverbs31 ministries every day.The women on there are so encouraging!

Describe your favorite moment or accomplishment in your career so far.

When Healthy Bites was featured in Triathlete magazine!

What’s the most exciting thing going on in your life right now?

Well, it's good and bad. My husband will most likely have to retire after this last Ironman in March, but that just means more time to focus on our future. For me, it means I can back off other distractions and just be a wife. I also can't wait to create more Healthy Bite ebooks and hopefully a few other cookbooks!

++++++++++++++++++++++++++++++++++++++++

BIO

linsday cotterLindsay Cotter is a 30 something year old Nutrition Specialist and Fitness Professional married to a professional Triathlete from New Zealand (aka the Kiwi). As a nutrition specialist, she focuses on making nourishing GLUTEN FREE recipes (and Healthy Bites) for athletes and all! That's why she's called the SHERPA wife; to nurture, support, and FUEL other's for their passion! Stay balanced, be real, and Dream BIG!

Website // Facebook // Twitter // Pinterest

 

 

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

10+ Low-Cost or Free Continuing Education Resources

One of the most important things you can do for yourself, no matter what your profession, is to continue your education. As an entrepreneur this is even more vital. Staying on top of industry trends and changes and sharpening your skills is entirely on your shoulders as a business owner. Thankfully, there are TONS of free or low cost options these days.

10+ Resources for Low-Cost or Free Continuing Education Courses:

1. Coursera Coursera offers weeks-long free or low-cost classes from some of the top universities, such as Yale and Stanford. Find classes in everything imaginable, plus receive certificates for completing the courses. I've had my eye on the entrepreneurial classes and nutrition classes.

2. Skillcrush Skillcrush is an online community helping people learn digital skills to help find more lucrative and fulfilling jobs, no matter what your background is. The courses aren't free, but they'll help you convince your boss to pay for the investment (and they're comparatively very cheap).

3. Skillshare Skillshare offers free classes on everything from fashion to HTML. The website states, "Skillshare is an online learning community to master real-world skills through project-based classes. Our mission is simple: provide universal access to high-quality learning." I haven't personally tried this site but I'm excited to look around. I've heard great things from friends in the industry.

4. Lynda.com Lynda.com has video tutorials for skills like photography, web development, design and business. For $25 a month you get unlimited access to all of the videos and for a little bit more you can get documents to work along for hands-on learning. I've used the site in the past and found it very helpful when trying to learn new software.

5. Codecademy The tagline says pretty much all you need to know- "Learn to code interactively, for free." The coding is broken down into manageable chunks. I've used this site and found it very valuable.

6. Treehouse Treehouse has a variety of classes for the tech industry from web development and mobile apps to starting your own business. Prices are from $25-$49 per month.

7. Udemy I've heard really great things about Udemy, but haven't used it yet. The site states, "We’re the world’s online learning marketplace, where 4 million+ students are taking courses in everything from programming to yoga to photography–and much, much more. Each of our 18,000+ courses is taught by an expert instructor, and every course is available on-demand, so students can learn at their own pace, on their own time, and on any device."

8. Muse University This is a new-to-me site that I can't wait to check out. The site helps you figure out what you want to do and then helps you work on the skills you'll need to achieve it. The classes seem to be a little more general, like how to network, prepare for interviews and be more productive.

9. Google Analytics Academy If you have your own website, blog or work with any websites, it's important to know how to use Google Analytics. Google offers free classes to help you learn more easily.

10. The Ultimate List of Educational Websites

Have you used any online continuing education courses? What did you think?

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: An Interview with Andy Hayes, Founder of Plum Deluxe

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Andy Hayes, from the website Plum Deluxe, whose goal is to help people create moments that matter. He contacted me after reading the blog and we found we have similar messages. I knew he'd be a great addition to the interview series. Here are some of the guiding principals of the website:

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

When I was young, I used to cut up paper and staple it together to make little books and magazines – so I’ve always known that being in the publishing space is really in my DNA.

In 2007, after finally making the decision to leave my long-term, well-paid corporate career, I asked myself: what will I do?  I told a friend I wanted to start a magazine, and she said “maybe you could do that online first.  Test the waters.”  And so I did.

You asked about the right direction… I didn’t know if it was the right direction, and honestly, almost 8 years later, I’m not always sure about directions.  All I do is focus on the next right step, and make sure I’m having fun and spending my time with great people.

What are the biggest struggles you’ve faced while trying to achieve your dreams?

For awhile when I started, I listened to (and asked for) a lot of advice.  And I took a lot of it.  Unfortunately, that ended up with me creating a job for myself, and being a terrible boss for myself, doing a lot of work I didn’t want to do.  Sometimes, you have to be brave and make decisions that go against conventional advice.  Now, some advice is good.  But there are many times when you have to forge your own path – and that’s scary.  You have to push hard.  You’ll spend a lot of time in the weeds, unsure how far you’ve come or how close you are to your goals.  It’s important to always have a good sense for where you are and taking a moment from time to time to check-in and look at the big picture.  I am also very grateful for the support and sounding boards I have to ensure I stay on track.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I think the worst part is just sitting all day!  My healthy rituals are in two parts.  Firstly, I start my day off on the right foot with at least a half hour of meditation.  This provides me with creative insights and clears any negative thoughts or worries out of the way, so I can do my best work with full focus and energy.

I also break midday for a minimum of an hour exercise – even if this is just a power walk around the neighborhood.  I find I get more done on days where I take the hour break than if I just sat here the entire day.

And drinking lots and lots of water!

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

News flash: we’re all going to fail at some point.  No matter what is on your future plans, some things are not going to work out.  Accepting that failure is part of the learning process is key!  Remember, when you are rejected, get a NO, something works out terribly, the rejection is about your work, not about you.  You have to separate the two.  Big rejections can still sting, but when this happens I just remind myself that I reject people all the time and I don’t feel bad about it – for example, when I turn down the dessert offer at the restaurant, I’m not rejecting the server personally, nor am I rejecting the chef who made it or the restaurant owner who decided to offer it on the menu.  It’s just not what I want right now.

What do you do when you’re having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I try to have fun.  If it were me, I’d check out for a couple of hours (or take a mental health day if necessary) and treat myself to rejuvenating experiences – maybe a hot bath, baking a cake, going to one of my favorite local antiques store, watch a movie.  Getting away from the screen and turning your brain towards something else, in my experiences, tends to unlock blocks and gives your brain a chance to surprise you with some new ideas when you’re ready to head back to the office.

What is one misconception people have about you and/or your profession?

That’s hard to say.  As the owner of an online magazine/blog/website, I tend to get the full spectrum.  Some people think I’m a bit like Miranda Priestly in the Devil Wears Prada, barking around orders all day in Skype meetings full of editors.  Others think I just sit around all day with no pants on writing and writing and writing.  The truth is right in the middle: every day is different.  Some days I am meeting with my team and coming up with the latest and greatest to share with our readers.  Other days I’m working on our next tea blends to feature.  Or maybe I’m helping with a site tech issue, or making sponsor calls.  It’s exciting and fun, but it’s not always glamorous.

What is one of the biggest lessons you’ve learned along the way?

That everyone’s definition of success is different, and you have to know yours.  For me, it’s all about having fun, making an impact on the world, and of course paying the bills.  I think people should really have a good hard look at what how they want to feel every day and what they want.  Then match that vision up with your dreams.  My dream was a business where I could work from home most of the day, have full control over my daily schedule, and work with a small team to support me.

When do you feel the most inspired, alive and the most like YOU?

Every Sunday.  Our email newsletter goes out Sunday morning, and by afternoon, my Inbox is filled with emails from readers who thank me for what I do, tell me how I have changed their lives and inspired them to live a better life.  It doesn’t get better than that.

What people, books, music, etc. inspire you?

For books, I love The Artist’s Way by Julia Cameron and Creative Visualization by Shakti Gawain.

People who inspire me include Oprah and Pharrell Williams.

What’s the most exciting thing going on in your life right now?

In business, I’m most excited that we are expanding our organic loose leaf tea line to include some new products.  We’re working with other small batch artisans to create custom products for our website – tea-infused soaps, salts, and more.

Personally, we are buying a house, which excites me because I’ll have a larger studio space for my home office.  I spend the majority of my days either asleep or in my office, so I am excited to create the perfect space!

 

+++++++++++++++++++++++++++++++++++++++++

BIO

Andy Hayes Plum DeluxeAndy Hayes is the founder and creator of Plum Deluxe, the website that helps you create moments that matter.  A published author, prolific writer, and public speaker, he is based in sunny Portland, Oregon.

Website // Facebook // Twitter // Instagram //Pinterest

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

How I Live on Purpose

I'm sharing how I live on purpose in support of my friend Dr. Danielle Dowling and her new book The Soul Sessions, a 5-week guide to crafting greater joy and making big things happen. Get a wee, free sample here! Danielle has been such a huge influence in the positive changes I've made in my life over the past 2 years, and the tools in this book are a lot of what I used. I highly recommend you check it out.

I've wanted to "live on purpose" before I even fully understood what it meant. I mean, I have "Memento Vivere" permanently inscribed on my back as a reminder to live (like actually, fully live).

I've spent the last four years slowly and strategically building the life I envisioned and trying to make decisions more intentionally. While I have a lot more figured out than I did when I graduated from college, part of living on purpose, to me, is also being open to the changes and new opportunities that may come up. The questions below dig a little deeper into what living on purpose means to me.

How do you let go of the chase for perfection?

I'll probably always have to fight the chase for perfection to some degree. I'm very Type-A, so it doesn't come naturally. However, as I've started learning more about yoga, meditation, and intentional living, it's given me the perspective to see where my energy is better spent.

Aside from just perspective, people don't relate to perfection. People relate to real life struggles, mistakes and how you overcome those imperfections. I believe in transparency and honesty in business and in life. Perfection is only an illusion.

[Tweet "People relate to real struggles + how you overcome imperfections. Perfection is an illusion."]

I'm also a huge advocate for erasing the stigma of mental health issues. I'm open about my struggle with anxiety and depression in the hopes that it will help someone else. All of these things make it a little easier to let go of the chase for perfection. It just takes constant awareness and mindfulness.

How do you know when you’ve “arrived” or finally "made it happen?"

Getting positive feedback and referrals from my clients are huge indicators. Hearing "I'm so excited to work with you!" or "Wow, your work has made SUCH a big difference." (real quotes!) lets me know I'm doing what I ultimately set out to do- help people chase their dreams.

How do you find the courage to jump into a new adventure?

I try to be strategic about the adventures I get into, but at the same time, I basically just ask myself, "what's the worst that could happen?" If the adventure feels right on some level, I try to trust that feeling. If it doesn't work out or I feel something isn't right part-way through, I re-evaluate. Sometimes you just have to accept failure or allow yourself to be wrong and/or change your mind. You can't forgo opportunities based on fear of negative emotions.

How do you not get caught up in "doing it all?"

This is something I'm still coming to terms with. Having the right support system and investing in the right tools are crucial. I think I finally hit a breaking point when I was working 12 hours a day, but didn't feel like I was making any headway on some projects.

The next month, I started taking more time for myself and hired a developer and assistant for a few hours a month. I stopped working during specific TV shows I wanted to watch, started exercising more and spent more time relaxing with my fiance. You know what happened? I nearly doubled my income that month.

What does living a life of meaning mean to you?

Living a life of meaning, or living on purpose, means living in alignment with my personal beliefs and goals. I've spent a lot of time reading Danielle LaPorte's Desire Map and thinking about my "Core Desired Feelings." She theorizes that what we're truly chasing is a feeling, not achieving a particular goal. I wanted to own my own business, but I was really after flexibility, autonomy and creative freedom. For now, my biggest CDFs are freedom, flow, inspired and wanderlust.

Am I doing something I love? Do I have freedom and flexibility? Am I helping others? I crave the ability to work from anywhere. My family is 900+ mile away, so I value the ability to visit for 3 weeks at a time if I want.

What are some things you’ve said ‘no’ to so you can focus on what's most important to you? What are you currently saying ‘no’ to?

I've said no to high-paying potential clients who didn't align with my beliefs. I've had the opportunity to work with numerous food and beverage companies, but didn't agree with the ingredients they were using so I politely declined.

What do you always say "yes" to?

I always say yes to visiting family. I will alter plans and leave at the drop of a hat when given the opportunity. I love my business, but family is always more important.  How do you live on purpose? Be sure to check out the other blog posts in the How I Live on Purpose blog crawl!

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Why Content Isn't King During Year 1

I've been working in content marketing since 2008 (has it really been 6 years?!). Everywhere I turn, people are proclaiming, "Content is king!" But if I've learned one thing from blogging, it's that content isn't really king. Good, high quality content is important, yes, but that may be misleading for people who are just starting out. Or for anyone, really.

If no one knows you exist, that content you spent hours perfecting will just sit there, along with the other millions of articles and blog posts floating around the internet.

So if good content isn't enough to get your blog noticed, what is?

I'm nearing the end of my first year running my own blog (rather than writing for others) and wish I would have spent more time focusing on promotion and networking.

3 Most Important Aspects of Getting a Blog Post Read

1. Networking

The first year of blogging should be spent networking with other bloggers, making friends in your niche and trying to get the attention of the big players. Getting a well-known blogger to share your content will open the doors to new readers. Plus, it's always good to have friends in the blogging world. Community is one of the most important parts of blogging.

Here are a few ways you can start working with other bloggers + spread your content:

a. If you offer a service with your blog, trade that service for a guest post, twitter shout-out, etc. I've exchanged my SEO services for guest posts, and that's actually my #2 way for getting new clients (after referrals).

b. Advertise your blog on similar blogs who already have a large audience.

c. Engage with other bloggers on Twitter. Answer questions, retweet posts, etc.

d. Write guest posts for other websites in your industry. I've been published on MindBodyGreen many times, and this has been a huge help in building my audience. Good content is definitely important with this tactic. Share your best tips for free.

2. Promotion + a good post title

Some of the top blogging experts say you should spend as much time promoting your blog post as you do writing it. Promotion involves posting to your social networks, sharing on bookmarking sites and basically anything you can do to let people know the post exists. Don't be salesy. Be helpful. For example, search for questions related to your blog topic, and offer the post as a solution. You can also get more exposure by rephrasing your title and scheduling it on Twitter for multiple days.

Speaking of your title, this is the most important part of your blog post. Study some of the top posts on popular sites like Buzzfeed, Huffington Post and any of your favorite news sites or blogs. Which posts do the best?

Chances are the posts contain: +How to.. +35 Ways.. (any number) +You'll never believe... +The #1 Trick to..

If you need more ideas, start typing your topic into Google and see what is suggested.

3. Quality content

Now it's time to focus on the content. Here are the basics:

a. Scannable, visually appealing content.

b. Well-written, interesting content that adds value to someone's day.

 

If you feel like you're writing good content but it's not getting seen, don't get discouraged. Start reaching out to fellow bloggers and spend more time on networking and outreach.


Want MORE ideas? Download the '31 Ideas to Grow Your Traffic' eBook!

What was the biggest tip you learned during your first year of blogging?

 

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Opening a Yoga Studio {An Interview with Tricia Murray}

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Tricia Murray, owner of Balance Yoga & Wellness Studio in Greencastle, PA. This was the first yoga studio I had ever tried classes in, and I fell in love with it instantly. It's cozy and affordably priced with a lot of classes to choose from. I try to stop in every time I'm visiting my mom. After chatting with Tricia a few times I knew she'd be a great addition to the series.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I once heard or read that your dream should be so big that it can be the answer to other peoples problems. When I first started teaching I was bouncing from location to location and after a few years it was becoming obvious that I needed a single space to teach out of, so I could be most effective--helping even more people.  My family had started to feel the strain of my irregular schedule (I was a stay at home mom and teaching yoga in the evenings or weekends), it took a lot of prayer and meditation but I knew it was the right decision when my students encouraged me to open the studio.

What are the biggest struggles you've faced while trying to achieve your dreams?

There have been many struggles: time, money, health, and just learning how to operate a studio.  Figuring out how to balance my time between my family and the studio is the biggest struggle; do I use my daytime hours to market the studio or be home and present with my children? What about time for my husband?  At one point I didn't have any other teachers so I taught every class!

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your foals. How do you stay healthy? Do you have any rituals that help you stay centered?

When I first opened the studio, it was tough. I came home exhausted and sore, I made really poor diet choices, and really didn't do much of anything. It was a slow progression back to choosing to be healthy, but now I'm recommitted to my personal yoga practice, walking and being more mindful of what I eat and drink.  It has to be a conscious choice partnered with commitment.  Yoga, walking, and now during the summer I'm out on the paddleboards as often as I can be.  I don't know that I would call it a ritual but I look forward to going to worship on Sunday mornings.  For some people, yoga can be a method of connecting ourselves to God, it is for me, and church just deepens that connection and helps me to stay grounded.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I think this is a multifaceted answer for me. First, my parents have always taught me to just ask, the worst that can happen is someone will say "no".  Really, what's wrong with hearing no some times? No is not a bad word. Plus, my plan is not really my plan, I have surrendered my plan to God.  I'm here to serve him and I trust He will open opportunities as I am ready. Yoga teaches that suffering happens when we attach ourselves to an expected outcome, so if we have no expectations and let go or don't create any attachments then we don't suffer. These practices help overcome any feelings of rejection and just confirm that I'm on the right path.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I have to remember that my business is not like most others. I'm not in business for myself. I teach for the service of others. If I might struggle with these things I have to remind myself about who I am there to serve. We live in a culture that likes to serve ourselves first. It takes practice to suppress the ego, but when I think of my students and their needs first, I'm able to find more than enough motivation to continue.

What is one misconception people have about you and/or your profession?

"Yoga" can create a wide variety of misconceptions. To limit them to one, I would say most people think they have to be flexible to come to yoga class. That's almost opposite thinking. You come to yoga class to get flexible. I would offer the example of an orthodontist doesn't put braces on teeth that are already straight, right? He would use the braces as a tool to straighten the teeth over time. The same is true for yoga. Yoga is a tool to create flexibility over time. While some people are naturally more flexible then others, it generally takes time, practice, and patience to create flexibility for most folks.

What is one of the biggest lessons you’ve learned along the way?

You have to offer yourself the same love, kindness, and forgiveness that you would your friends, family, or anyone else. We tend to be hardest on ourselves but positive thinking and positive affirmations to ourselves make a tremendous difference!

What advice would you give someone who wants to open their own yoga studio?

You have to do a lot of research and soul searching for sure; don't just jump in. Greencastle was ready and a prime market for a yoga studio because there were no other yoga opportunities around. Lots of yoga studios fail within the first year for a variety of reasons. The environment of where the studio will be is so important to the success and life of the studio; you have to know as much as you can before you decide. Once you decide to open, become as vital a part of the community as you can so that people know you, talk about you, and would be sad without you. That's the best marketing you can ever have!

When do you feel the most inspired, alive and the most like YOU?

I love when my husband, Chad, and I can take our girls out on little adventures: hiking, biking, canoeing.  Nature is very inspiring for me.

What people, books, music, etc. inspire you?

I'm all over the map when it comes to music, I listen to a variety of genres. Honestly, the people who come into the studio are my latest inspirations right now. I'm learning from them--kindness, generosity, thoughtfulness- these people are amazing!

Describe your favorite moment or accomplishment in your career so far.

Aside from the studio's opening, I think a very meaningful opportunity for me was teaching yoga for the high school students during their Phys. Ed. classes.  It's always great to get to work with students, most of these kids have never been exposed to yoga and had lots of misconceptions about what it was. I think I got to change a lot of minds during those classes, and hopefully introduced a different and accessible way to stay physically active that wasn't a 'sport'.

What’s the most exciting thing going on in your life right now?

The paddleboard classes are definitely exciting. Being out on the water is really fun for me, then add in the challenge of balancing on the board- it's just a really great combination! People get to feel a new dynamic to the way they are moving! Plus I helped plan the Greencastle Mother Earth Festival in September.  We offered free classes through the weekend and had a blast getting out into the community.

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BIO

Tricia Balance Yoga StudioTricia Murray is the owner of Balance Yoga and Wellness Studio in Greencastle, PA. She has degrees in recreation and respiratory therapy, has trained through YogaFit workshops and received trainings from Master Trainers Rachel Wilson and Sandy Call. She is currently pursuing a 500 level training through Charm City Yoga in Baltimore, MD. Tricia enjoys spending quality time outdoors with her husband and 2 children.

Website // Facebook // Twitter // Instagram

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: An Interview with Lindsay, RD + Blogger at The Lean Green Bean

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with my friend Lindsay from the popular food blog, The Lean Green Bean. I've been following Lindsey for awhile now, and she was one of the first bloggers I started working with. Not only does she develop easy and delicious recipes, but she's also an inspiring entrepreneur, athlete, wife and soon to be mama.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I started getting the idea while I was completing my dietetic internship. The blog was growing but I wasn't really sure I could make it part of my career. After I passed my test, the opportunity to work part time in nutrition communications kind of fell into my lap and I decided to bust my butt to make the blog work for the other "part-time".

What are the biggest struggles you've faced while trying to achieve your dreams?

Blogging is a fickle beast. It's not a set salary and very much ebbs and flows with the seasons. I'm lucky to have the other part-time job that I can consistently depend on and then I focus my energy on making my blog the best it can be, securing sponsored posts and monetizing other ways.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I make working out a priority, even when I'm tired, even when I'm pregnant. Going to the gym for a crossfit class 4 days a week gets me out of the house and up and moving. I also have 2 dogs that rely on me for a daily walk and they hold me accountable. I do my best to get enough sleep and eat healthy as well.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

You can't take it personally. You have to take chances and you can't win them all. But you never know until you try, so I try to make each rejection a learning opportunity and use it to figure out what I can do better the next time.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

Yep. It's on those days you have to take a break, give yourself the day off and do something that inspires you. Reach out to a friend in a similar field. Brainstorm some changes you want to see. Listen to an inspiring speech... anything you can do to reignite the passion.

What is one misconception people have about you and/or your profession?

That all I care about is green smoothies, coconut oil and counting calories. All RDs are different and each has their own philosophy that they promote and encourage. Take the time to talk to them and figure out if you can apply some of their principles to your own life. But also remember that everyone is different and what works for some people may not work for you.

What is one of the biggest lessons you’ve learned along the way?

Know your worth. Do not undervalue yourself or your time.

When do you feel the most inspired, alive and the most like YOU?

Positive feedback, whether it's from the blog, from a boss or from a brand. When I hear that the things I'm doing are accepted, understood and being used by someone to better their own life... it's awesome.

What people, books, music, etc. inspire you?

Other RDs that I know, both in person and online. I love seeing all the different ways we're working to change the world!

What’s the most exciting thing going on in your life right now?

I have a baby coming sometime in the next few days!!

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BIO

Lindsay from The Lean Green Bean BlogLindsay is a Registered Dietitian and blogger. She has a BA in Psychology and a BS in Dietetics, which she received from Ohio State University. She has been writing on her blog, sharing healthy recipes, nutrition and fitness tips for 4 years. She also has an online nutrition coaching business where her goal is to help you reach your nutritional needs. Lindsay currently lives with her husband in Columbus, Ohio, where they are joyfully awaiting the arrival of their baby.

Website // Facebook // Twitter // Pinterest

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Starting a Product Line {An Interview with Jo at Things By Bean} + A GIVEAWAY!

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today’s interview is with my friend Jo, creative mastermind and owner of the fun greeting card company, Things by Bean. Jo is one of my favorite people EVER, and will be one of yours too. She may be an Aussie now, but you can still find her cards stocked in the US at Urban Outfitters and now Whole Foods Market!  {OR buy them online, of course!}

Read on to learn about her journey in starting a business and how she stays inspired. Also, don't miss the giveaway instructions at the end! Enter for a chance to win 5 popular greeting cards from Things by Bean.

Fun Greeting Card Collage

 

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

It came on really gradually. I made birthday cards by hand when I was a kid and all through high school. Eventually, I got more card ideas than I could make, so I started filling a notebook with the one-liners. And when that notebook got full, I decided to launch a greeting card line! I know it was right purely from the creative satisfaction I got from a completed design. Nothing feels better than getting your idea out of your brain and into the world!

What are the biggest struggles you've faced while trying to achieve your dreams?

Definitely the sales aspect of running your own business. I’m a pretty social person but I get super weird about approaching someone for the sole purpose of selling to them. But I’ve finally (sorta, mostly, I think) gotten over that by constantly reminding myself that shop owners want to stock cool stuff and make cool money from them.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Anyone who goes from a stable 9-5 job to working for yourself will go through an adjustment period. It took me about six months to get used to the benefits as well as the struggles. The benefits for me are having time to exercise every day and cook healthy lunches and dinners; those two things have made a huge difference to my health, physically and mentally. The struggles mostly revolve around the sporadic nature of self-employment. The first time I had a slow week, I panicked and thought it was all going to fall apart and I’d be destitute by morning. But the next week, it picked up! Now when I have a slow week, I work on hobbies, try to garner new business or do some professional development with online tutorials.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Yeah, it’s a major part of chasing dreams! When I got my first ten greeting card designs printed, I approached a big stationery shop to see if they’d be interested in stocking them. The owner said ‘they were of no interest’ to him… and I started bawling right after I left. For a horrible second, I thought maybe my cards were stupid and no one liked them but me! In retrospect, that shop was all wrong for Things by Bean, anyway. It’s the fancy, Italian-imported, elegant breed of stationery shop and Things by Bean is a bright, cheeky range bursting with personality! So analyzing your target audience carefully is important. Even then, you’ll still get rejected by someone you thought was a PERFECT fit, but there’s plenty more where they came from!

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

They’re the worst. It doesn’t happen to me too often, but when it does, I usually go to the gym or start working on something completely different. If you force yourself to do an hour of boring admin, the challenging creative tasks suddenly seem really appealing.

What is one misconception people have about you and/or your profession?

I can’t think of any misconceptions about my profession, but I think there are all kinds of misconceptions about working from home. I don’t think most people realize how much motivation you have to create for yourself and how honed your work ethic has to be.

What is one of the biggest lessons you’ve learned along the way?

I think the rejection thing above is the biggest one. But the second biggest is discovering how possible entrepreneurialism is! If you have an awesome idea and you’re willing to work hard for it, you really will be successful.

What advice would you give to someone who wants to run their own creative business?

Be consistent with your ‘brand’, be really easy to work with (answer emails promptly, get orders out quickly, be friendly) and don’t be afraid to tell people how awesome you are. I went into one shop and said ‘Hey, want to stock my cards? They’ll sell better than any cards you’ve ever stocked, I guarantee it!’ And they totally did, which is great because I don’t have a lawyer and shouldn’t be going around making guarantees…

When do you feel the most inspired, alive and the most like YOU?

Definitely when a great card idea explodes into my brain and I lunge for my computer and bang it out on Illustrator. I’m also a writer, so I get the same rush when I finish a piece of writing that I’m really happy with.

What people, books, music, etc. inspire you?

Neil Gaiman is my favorite author because everything he writes is magical, weird and unique. When I need to break from work, I get up and have dance parties to get the blood flowing again – today, I think I’ll have a boogie to Mac Demarco, Steal My Sunshine, anything by Grouplove, King Tuff and some Ignition Remix by R. Kelly for good measure. I’m also inspired by interactions with friends – you’re always at your brightest and funniest around your best buds, so great ideas come out of our interactions!

Describe your favorite moment or accomplishment in your career so far.

Definitely when I got an email from Urban Outfitters saying they were interested in stocking Things by Bean. UO was my favorite store throughout high school and college and I still flippin’ love it, so it was huge for me. After I read the email, I rolled around on the kitchen floor and squealed for a few minutes.

What’s the most exciting thing going on in your life right now?

Things by Bean will be stocked in Wholefoods soon, starting with the store in Charlottesville, VA. And if they go well there, hopefully they’ll be available in other parts of the region before long! Non-professionally, my man and I are hoping to buy our own place soon. Finally I’ll have a proper office! Right now I work in various locations, including but not limited to the living room, the kitchen, my bedroom and once, the bathtub.

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GIVEAWAY

You have two options to enter the giveaway:

1. Check out the Things by Bean website and tell us in the comments on this post which card is your favorite.

2. Leave a comment and tell us what your dream job would be, if you could do anything in the world.

Two random winners will be chosen on Wednesday, October 8th (one week from today) to receive 5 cards each. I will contact the winners by email to get mailing addresses. 

things by bean giveaway

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The winners have been chosen using this random number generator. I've emailed the two winners (#1 and #5!). Thank you all for entering!

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Jo is the creative director, owner and designer for Things by Bean. Things by Bean is a range of cool cards for occasions, non-occasions, and made-up occasions. They're always cheeky, sometimes creepy and often downright cute! And if they make someone chuckle, they've done their little job well. You can find them stocked in various card shops around Melbourne, Australia, as well as Urban Outfitters and Whole Foods Market in the U.S.

Website // Facebook  // Instagram

Have questions for Jo about starting your own product line? Ask her in the comments!

6 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

38 Ways to Simplify Your Life + Feel More Peaceful

We've all heard "less is more," but it's a powerful little statement when put to the test. After completing a "get rid of 100 things challenge" recently, I realized simplifying can, and should, be applied to many other aspects in life. I've also found that the more I simplify, the easier and more refreshing it becomes. I run my business from my home and noticed a connection between my physical environment and my mental state and productivity. This was the biggest motivator to get started. Once I started, I didn't want to stop. It soon went from "do I need these items in my home," to "how can I streamline my business?" and "who can I hire who actually enjoys doing this task?"

Here are just a few ideas you can simplify your life:

  • Learn when and how to say no. Respect your time.
  • Focus on quality rather than quantity.
  • Automate your bills, opt for paperless billing and do as much banking online as possible.
  • Organize your digital files and auto-backup your hard drive.
  • Take a few minutes to unsubscribe from all emails you don't need, or use a program like unroll.me. Those 40% emails are tempting, but that's part of the problem.
  • Separate work from home life if possible. Stop checking your work emails from your phone.
  • Check email at designated times, like twice per day.
  • Exercise and eat healthfully. Both of these will give you more energy, thought clarity and save you time and money dealing with health issues.
  • Leave a time window around your commitments for decompressing and unanticipated issues.
  • Use something like Evernote to keep all of your ideas, lists, business cards, etc. in one place.
  • Use the cloud to eliminate USB drives, emailing things to yourself, etc.
  • Keep your kitchen clutter-free and inviting so you're more likely to cook.
  • Keep your cell phone, laptop, exercise equipment, etc. out of the bedroom so it's a clear relaxation and sleep zone.
  • Spend time volunteering. It will make you appreciate what you have.
  • Stop being busy for the sake of being busy. Take time for yourself and learn to relax.
  • Ask others for help and delegate when it makes sense. Instead of splitting chores 50/50, talk about which person is better or enjoys which tasks the most.
  • Don't shop unless you need something and avoid buying things that aren't on your list.
  • Start a gratitude practice. At the end of each day, write down 3 things you're grateful for.
  • Try things before you buy them. You can get numerous cookbooks from the library or borrow something from a friend.
  • Focus on experiences. One of my favorite simple quotes is, "Collect moments, not things." -Aarti Khurana.
  • Let go of guilt and embrace forgiveness.

Which are your favorite ways to simplify? I'd love to hear about it in the comments below.

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Becoming a Professional Ballroom Dancer {An Interview with Crystal Chin}

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today’s interview is with Crystal Chin, a beautiful ballroom dancer who has worked with some big names in the music industry. I came to know Crystal through her husband, Cobi, who I first discovered after his band opened for Third Eye Blind. After following their Instagram accounts, I knew I needed to connect with them! They're an inspiring young couple both following their dreams and living healthy lifestyles.

Read on to learn about her journey and the struggles she’s faced becoming a professional dancer. This interview is a great example of the common struggles people face when chasing their dreams, whether it's opening a business or becoming a performer.


At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I knew I wanted to become a professional Latin ballroom dancer when I was in college. I was attending USC School of Fine Arts and focusing on photography and drawing but wondering what I was going to do with my life after I graduated. I loved my major but it wasn’t exciting me to think of making a career out of it. I had been dancing on the side, always keeping up with my Ballet and Jazz training. One summer I took a Latin Ballroom dance class and that’s when my life changed. I fell madly in love with the dance form and became so passionate about it that I had to do it every chance I got. I became obsessed with becoming the best at it and couldn’t wait to graduate so that I could devote 100% of my time and energy into becoming a professional competitive dancer.

I was able to make a living from teaching and getting a dance agent that would book me for commercial dance work. I knew this was it for me when I couldn’t imagine doing anything else. The obsession overcame me and I had never felt this way before about anything else I did.  Dancing made me feel alive and I didn’t want to live a life without passion and art.

What are the biggest struggles you've faced while trying to achieve your dreams?

As with many art forms, dance is underpaid and under-appreciated. It isn’t until you are at the top of the field that you can really make a decent living off of it. My dance agents say that there’s only about 7% of professional dancers in the commercial dance world that don’t have to supplement their income with another job. It takes a lot of work to get to the top and I consider all of those unpaid hours in the studio and free gigs I did for experience, sweat equity. It’s hard to get respect for what you do when people don’t see all the work that gets put into it. They see the final product and assume that you aren’t working unless you’re performing, but the performance is only the tip of the iceberg.

Emotionally, the biggest struggles have definitely been learning how to handle extreme criticism and judgment on how I look and move. Being a performer requires a thick skin and if you don’t already have one, you’ll definitely grow one as long as you’re in the business.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I try to eat really well. I stay away from red meat, dairy and processed foods. I have always cross- trained by doing Pilates, Yoga and weight training. I start each day with a few glasses of warm lemon water and meditation. Meditating also helps me a lot with pre-performance anxiety. I focus on my breathing and remind myself to stay present in the moment.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I have created a nice home for myself that I know I can always come back to- a safe place where I won’t be judged, surrounded by people I love and trust. These are the things that make me feel whole again after being rejected and ripped apart. Then I put myself back out there as soon as I can because I know that it’s the only way to really overcome it.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I stick with what is familiar and easy to me. I do my routine and take care of myself. It can be as simple as cooking, taking my dog for a walk or finishing a book. It’s in these everyday things that I find comfort. I call and talk to my loved ones and mentors who listen to me vent and encourage me to continue. Some times I just need a break and I try not to be too hard on myself if today just isn’t the day. I know that when things are down, they always come back up eventually.

What is one misconception people have about you and/or your profession?

That being a professional dancer is so glamorous. Yes, my job has its perks but people only see the performance. They see the final product and it has been shaped and shined for the public. They don’t see what has gone on behind the scenes and what it took to get up to that point. If they did, they would see, literally, the blood, sweat and tears. The physical pain, the frustration, the discomfort, the failed attempts, and the humiliation endured to get to that point is all hidden. People see me in a fancy costume, or on a commercial all done up but little do they know, I have survived a hundred rejections before I got that job, I have endured hundreds of grueling hours of rehearsal before that show or competition, I have been shooting on set for 14 hours a day in heels on a concrete floor in an un-air conditioned warehouse in the middle of summer. I have to get my foot injected with cortisone to keep dancing and as soon and this job is done, I’m wondering how I will make enough money until I get my next job. None of that sounds glamorous to me, but it’s all done in the name of love and passion.

What is one of the biggest lessons you’ve learned along the way?

I learned to really listen to my body. I know it sounds obvious but so many of us don’t truly listen to what our bodies are telling us. A headache, a muscle cramp, an injury, or a cold… they’re all signals our body is giving us telling us to back off or do something different. Whether it’s to rest more, eat better, drink more water, or relax, we only have one body and we need to take care of it.

I’ve also learned how connected the mind is to the body. Whatever is going on with me emotionally, always translates into a physical symptom. It may be immediate such as a stomachache when I’m nervous before a show, or it could be cumulative, like chronic neck pain from the tension created by my ongoing anxiety. The body never lies and whenever I feel something physically wrong, I know I need to check in with myself and re-evaluate my situation. Am I doing too much? Is this person someone I want to be around? Am I being true to myself? My body will tell me if I really listen.

What advice would you give to someone who wants to become a professional dancer?

I would tell them to always remember why they are dancing. Why did they fall in love with it to begin with? Write it down if need be or have a friend to call that will remind you when things get hard. I have this poem I wrote in the beginning stages of falling in love with Latin Ballroom and it’s filled with raw emotion describing how dance has given me gifts that no person or object in this world could give. How it has carried me through my life into my adulthood making me the woman I am. Reading that poem ten years later when I am feeling down, reminds me of why I do what I do and puts me back into that mindset of a hungry, un-jaded, inspired female dancer.

Never forget the reasons why, because throughout your career, there will be many challenges that will knock you down and if you lose sight of your original intention and passion, it will be very hard to get back up. Never dance for anyone else but yourself because you can never satisfy everyone. Keep a network of supporters nearby and make a routine. Live by that routine because in a career that’s success is built on self- motivation, that routine will save you on days when you aren’t that motivated.

When do you feel the most inspired, alive and the most like YOU?

I feel the most inspired and alive when I’m working on a project that is all my own. So much of the time, I am helping to create someone else’s artistic vision and it’s always invigorating to see your own vision come to life. It could be anything from decorating a room to choreographing my own show piece. I love the rehearsal process most of the time as well. Being in a room full of dancers and artists working together to make something unique and beautiful is always inspiring. Besides that, being home or with close friends and family is when I feel most free to be me. Despite my career choice, I am an introvert at heart.

What people, books, music, etc. inspire you?

I admire people who have the courage to listen and follow their hearts, because I believe as a result of being true to themselves, success follows. Artists like Misty Copeland, the famous African American female soloist of American Ballet Theatre inspire me. She grew up with one road block after another in life that could have easily deterred her from her true path to becoming a dancer, but she listened to the little voice inside her telling her to keep on dancing and soon enough that little voice became a huge one for all the world to hear. She now has a platform to reach out to the public and make a positive change in the world. Her autobiography “Life in Motion: The Story of an Unlikely Ballerina” is a great book. Sera Beak’s book, “Red Hot and Holy” also really inspired me to trust my intuition and listen to my gut even if it’s telling me to do something that goes against what everyone else wants and thinks.

Describe your favorite moment or accomplishment in your career so far.

One of my favorite moments in my career was when when I was chosen to be a featured “China girl” in the Bailey's commercial choreographed by Michael Rooney, one of the most influential and well- known choreographers in our time. I was flown to London where the commercial was being shot and I was the only foreigner they had in the commercial. Every other girl booked was local to London but this was going to be a world wide commercial and they needed featured girls to represent every country.

I was chosen amongst all the Asian girls that were auditioned worldwide, including Hong Kong and the U.S. to dance in this commercial. Apparently, they had a hard time finding another Asian girl with long legs that had the necessary dance ability. The look they were going for was tall, long legged, “Busby Berkeley” style dancers. I felt honored and flattered that they would go to such lengths to book me on this job. I was flown to London in business class for 2 weeks, with a personal car to take me to and from rehearsals. A per diem every day on top of the great rate for the commercial I was going to get paid and a few days off to do whatever I wanted in London. It was a dream job and because I was protected under the Sag union in America, I never got worked over time and I was given special privileges to ensure my comfort.

Most importantly, I was featured in a commercial that my family in Asia would actually be able to see on T.V. It was a proud moment.

What’s the most exciting thing going on in your life right now?

Right now I’m really excited about this book I am writing. It’s a memoir about my career as an Asian American female in the dance industry and how I came to make the choices that I did and how I arrived at the place I am now in my life. You’ll get an inside look on various dance jobs that are so called “glamorous”. You’ll see how much of the dance world is affected by this idea of a fake feminine ideal and how I came to the point in my life where I learned to maintain my integrity and stand up for myself. I give a very personal account of how Asian culture has affected my career choices and how I maintained balance between both worlds in the end. Writing about dancing at this time in my life is what I’m most passionate about. It’s the project that is calling to me most strongly right now, and I’m looking forward to having the final product to share with the world sometime next year.


CRYSTAL CHIN BIO

Crystal is a professional Latin Ballroom dancer born and raised in Los Angeles.  She started her dance training as a young child with ballet and jazz.  While ballet gave her a strong technical foundation, it wasn't until she discovered Latin Ballroom did she feel her true passion for dance could be expressed. Having trained extensively with World Champion Latin Ballroom Dancers, she has competed professionally all over the United States. Crystal has been teaching art and dance to children and adults for over ten years in the L.A. area. Graduating from USC with a degree in Fine Arts, she continues to perform in shows that include Burlesque and Contemporary mixed in with her Latin Ballroom style.

Crystal is signed with BLOC talent Agency and has been fortunate enough to have danced and worked with great talents such as JLo, Katy Perry, Dancing with the Stars, Hugh Laurie, Natasha Bedingfield, Michael Rooney and Travis Payne to name a few. Crystal not only teaches steps and technique but how to combine the sport of dance with the art of dance. She is currently working on her memoir due out in 2015.

Website // Twitter // Instagram // Facebook

Have questions for Crystal about becoming a professional dancer? Ask her in the comments!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Buying a Subway Franchise at 24 {An Interview with Amy Hunter}

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today's interview is with Amy Hunter, a friend of mine from college. We both graduated from Shippensburg University in 2010 with degrees in marketing. I worked at Subway for 4 years, and we both have a passion for health, wellness and entrepreneurship, so naturally, I had to have her on the blog! Read on to learn about her journey buying a Subway franchise with her boyfriend while in their early twenties.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I explored the idea of owing my own business my senior year in college. My partner, Alex and I looked around at all of our options and because of our lack of previous business ownership experience we decided franchising was best for us because of their strong brand recognition, proven methods, and relatively low start-up costs.

What are the biggest struggles you've faced while trying to achieve your dreams?

A lack of capital. There were very strict requirements regarding obtaining financing. After several interviews and meetings with different financial institutions everything eventually sorted itself.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Early on l made a commitment to eat healthy. I enjoy making my own smoothies using fresh fruits and vegetables. I also enjoy indulging in a SUBWAY veggie delight with avocado. I try to exercise as much as I can by practicing yoga and squeezing in mini workouts before I go to bed. I end my day by reading a good book or one of my favorite blogs.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

No. It was actually the opposite with the Subway franchise.  They are always excited to have young, enthusiastic people on board.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I shift my thoughts from focusing on the negative by reminding myself of everything I am grateful for.  I also talk it out with Alex which quickly reminds me that I'm not alone on this journey and that we are in this together. Sharing my doubts with him always makes me feel better. Sneaking a SUBWAY cookie doesn't hurt either!

What is one misconception people have about you and/or your profession?

The most common misconception is that we are rich and have a lot of free time. Starting out, it is the exact opposite. You have no free time and are financially restricted.

What is one of the biggest lessons you’ve learned along the way?

How to prioritize my time. There are only 24 hours in a day and you have to learn how to utilize them. Each and every second is precious.

What advice would you give to someone who wants to become a life coach?

Make sure you do your research. Know the ins and outs of the business you want to get into. You have to understand that when you own a business it's more than just a job. It is part of what defines you. Franchising is a unique business because you have to have the entrepreneurial spirit to be motivated to be successful but at the same time you have to have the discipline to work within a set plan.

When do you feel the most inspired, alive and the most like YOU?

At my restaurant working with Alex and our dedicated staff which are extremely hard working. We are grateful to have such an exceptional group of individuals working with us.

What people, books, music, etc. inspire you?

I am inspired and motivated by anyone that works hard and has a passion for what they do. I now realize how much effort goes into becoming successful.

Describe your favorite moment or accomplishment in your career so far.

I am proud to have been in business for almost two years. With our anniversary coming up in November, and after reflecting on the ordeals we had to endure, I have come to realize that they really were learning experiences and amazing accomplishments.

What’s the most exciting thing going on in your life right now?

I enjoy each day as it comes. I'm excited about my future and planning my next business adventure!

 

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BIO

amy Subway ownerAmy Hunter is the owner/operator of a Subway franchise which has been in operation since November of 2012. She graduated from Shippensburg University in PA with a BSBA in Marketing in 2010. She is passionate about yoga, bike riding, and living a healthy lifestyle. Amy currently resides in Harrisburg, PA.

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Have questions for Amy about owning a franchise? Ask her in the comments!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Becoming a Life Coach {An Interview with Dr. Danielle Dowling}

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today's interview is with Dr. Danielle Dowling, my mentor and an all-around inspiration. She motivates and inspires women all over the world in matters of life, love + business. Read on to learn about her journey to where she is today and the struggles she's faced becoming a life coach. She also shares invaluable tips for anyone dreaming of following the same path (or any entrepreneurial path).

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

When I turned 30 I began considering legacy and contribution. When I was 80 years old I wanted to be able to look back on my life and feel like I made a significant difference, for the good, in peoples lives.  I deeply desire for others to feel good in their skin; empowered and hopeful.

And when I can help another feel this way I experience true aliveness.

What are the biggest struggles you've faced while trying to achieve your dreams?

Not getting caught up in comparison has been THE biggest struggle. There are a plethora of talented, bright women out there doing exactly what I do and it can be not only daunting by intimidating if I let it.  I really call on my spiritual practice to keep my head clear and my heart open when it comes to competition and comparison. I try to celebrate everyone's success and trust that if it exists for them then it exists for me as well.  There is enough business and innovation to go around!

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I have a “feel good formula,” that I try to live by more often than not. The formula consists a few things that I have discovered if I do on a regular basis allows me to stay mostly well centered, calm and joyful.  It includes: 15 minutes of silence in the morning to sit at my window with a cup of coffee and breathe into the day; a green juice or cold pressed juice 4x a week, a 1 hour workout comprised of cardio and weights 4x a week, restorative yoga on Sundays and most nights in bed with lights off by 10 pm.  And of course tons of hugs from my honey!  ;-)

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I have a huge faith that Universe is always working on my (and all of our) behalfs and so fundamentally I believe that everything that happens in my life happens for my benefit. If I don’t get the client, the article feature, the call back, the acknowledgement etc….even though I might be disappointed I assume that for whatever reason it is simply not the right timing or match.  I am usually “shown” later on why it was not and are grateful things have worked out they way they have.

Rejection can be a good thing. It clears your plate for all sorts of groovy, better fitting opportunities to show up.

Whenever I get rejected I say, “Ok, well...good.  Now there is more room for the right thing to show up.”

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I begin by just noticing that I am “off” and that it’s OK.  Sometimes we have “off” and unmotivated days….such is life. I don’t think we need, nor is it healthy, to force ourselves to be ‘on top of the world’ so-to-speak at all times.  Not every day will be charged with high energy confidence and productivity nor should it be.

If I am feeling down I will first consult my “feel good formula” list for help.  For me a 30 minute workout can often times make  all the difference in my mood….I will head into a workout feeling sluggish, unmotivated or just blue and as I gently ease my way into a jog I can begin to feel my mood lift a bit.  Even if I don’t feel 100% better, I go to bed that night knowing that I was kind to myself by engaging in a healthy activity.

What is one misconception people have about you and/or your profession?

That it’s been easy, and I just arrived here overnight.

What is one of the biggest lessons you’ve learned along the way?

Small daily actions add up to huge accomplishments.  Success rests on your daily routine.

What advice would you give to someone who wants to become a life coach?

I highly recommend keeping a full time day job or a solid part time job while building your business. I kept a full time job up until one year ago. I earned both my masters and my doctorate by attending graduate school at night and working during the day.  In my free moments and during lunch hours I would work on my blog and social media presence. It was truly my day job that provided the seed money for my growing business and the money to pay my grad school bills!  It was not easy but I am thanking myself over and over again when I look at my bank account for keeping the job as long as I did.  I could easily be $100K in debt, and I am not.

Pay attention to your intuition.  When you start to get a lot of competing advice ask yourself:  'What is true for me?"

Never underestimate the importance of social media and diversification with social media.  You don't want to have your entire audience belong to one platform. It doesn't matter if you have 250K fans on Twitter they don't really belong to you.  They belong to Twitter and if twitter changes their engagement platform and you can't reach that audience with out paying for it (kind of like Facebook...) then you're screwed.  The only audience you own is your email sign up list---have one.

When do you feel the most inspired, alive and the most like YOU?

When I am out in nature, doing yoga or coaching.

What people, books, music, etc. inspire you?

Marianne Williamson, Caroline Myss, Brene Brown,  A Course in Miracles, The New Earth, Jazz, pop music, classical music, meditation music. I love to color! I know that sounds so crazy, but I love to grab a box of crayons and a coloring book and just zone out. Oh, and 1000x over my clients!  They are amazing, brave, inspiring souls and I learn just as much from them as they hopefully do from me.  They seriously bring tears to my eyes.

Describe your favorite moment or accomplishment in your career so far.

The day my first client hired me and the fact that I tripled my revenue last year.

What’s the most exciting thing going on in your life right now?

I am launching a 1 Day Intensive for my coaching clients, a book called Soul Sessions this fall and a group class early spring 2015.

Oh!  And how can I forget----I'm getting married on November 7th of this year.  Yay!

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BIO

Dr. Danielle Dowling MojoDr. Danielle Dowling is a life coach and psychologist. She's an intuitive strategist working with women leaders who are ready to stop compromising on the things that matter most — self-realization, soulful companionship and accessing innate power. Her goal is to motivate women to live inspiring lives; to help them experience a life better lived and to help women achieve their dreams whatever they may be. Connect with Danielle on Twitter and Pinterest. Ready to step up your game? Hire her. You won't regret it.

Website // Facebook // Twitter // Pinterest

 

Have questions for Danielle about becoming a life coach? Ask her in the comments!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠