How I Tripled My Monthly Email List Sign-Ups (+ 4 ways you can too)

First, you know you need an email list, right? And you know what to write about? Now it's time to work on increasing the size of that list. I was listening to a podcast about how a popular food blog grew their traffic, and they just happened to mention HelloBar.  I had noticed it on other blogs I follow, too, like Quick Sprout. I was working on some changes like improving my images, so I figured I'd give it a try. I spent about 15 minutes setting it up, and didn't think too much of it.

I thought of it as just an experiment and figured I'd take it down after a month. However, after only a week, I noticed a huge difference. This one small change tripled my monthly email sign-ups. (Oh, and did I mention it was free?!)

Hellobar features I love:

  • There's a free option. Enough said.
  • Very customizable. Everything from colors and styling to targeting and goals.
  • A/B split testing! This means you can test out multiple versions and see which one works best. This is a great way to choose the call-to-action wording for any other email opt-ins on your site.
  • Analytics that tell you where your top converting traffic is coming from and how to improve your sign-ups.
  • User-friendly interface that makes creating the opt-in super easy (+ fun!)
hellobar dashboard
hellobar dashboard

4 Other Ways to Increase Your Email Sign-ups

  1. Opt-in Pop Up Box - I don't love the idea of these, but when done well, they can be effective without hurting your traffic.
  2. Add a sign-up box in your header or sidebar, preferably above the fold (what people see before scrolling down)
  3. Add a sign-up at the bottom of your About page
  4. Promote your newsletter on social media

Do you already use an opt-in bar? If not, I'd love to know how this works out for you!


Danielle Zeigler

I'm Danielle, an SEO and Digital Marketing Strategist on a mission to help creatives and entrepreneurs harness their strengths, personality, and energy to easily + authentically market their work to exactly the people who need it.
I specialize in SEO and content marketing as ways to attract clients TO you. I'm extremely introverted, so I'm allll about the inbound marketing!