It's Not Perfect. Launch Anyway.

I've been haunted by perfectionism my whole life. I tend to be very hard on myself for making mistakes or not getting the results I've envisioned. Starting my own business brought this to light even more, but also helped me overcome it (to some degree). I've made so many mistakes since starting my blog, alone.

A Few Mistakes I've Made Since Launching My Blog:

  • Just last week I forgot to change the subject line in my email newsletter, so it ended up going out with the same subject as the week before. (Sorry, guys, I'm sure that was confusing! My open rate was still 34%...this is why I love my readers.)
  • In fact, I'm not that great with emails in general. That little description at the top of the email in MailChimp? My enemy. (Sorry, Danielle!)
  • I almost always edit a blog post after it's already gone live.
  • I had image examples for this blog post that I've been saving for awhile...but now I can't find them.
  • I constantly forget to share things to my Facebook business page.
  • I've shared things to the wrong Facebook business page! (ugh!)
  • I've spent money on WP themes I've never used.
  • I had two websites when I launched. I've been doing this long enough to know better. Oh well.
  • My SEO plugin was messed up for an ENTIRE YEAR. I specialize in SEO.

But you know what? Nothing bad happened. I survived. If anything, I've learned from all these little mistakes and have learned to move on quickly. I don't have time to worry about it because I'm already moving on to the next thing (client work, blog post, ebook, redesign, etc, etc.)

One of the hardest parts of starting a blog was the fear of putting myself out there. Creating each blog post and planning each social media post can be a laborious process, even without the nagging feeling of making them perfect. So I get it.

I've gotten that same response from clients time and time again. For some, it's so paralyzing that they don't launch at all.

Yes, you want a decent looking blog or website. Yes, you should write quality content. And yes, you should interact with your followers with care and authenticity.

But does ANY of it need to be perfect? No!

Other common complaints:

  • My tagline doesn't feel right yet. Let me think about it some more..
    • This is something I've dealt with personally, but honestly, it has not made one bit of difference this past year.
    • I'm waiting to get better head shots.
    • My website doesn't look as nice as X, Y, Z (usually being compared to people who have been doing this a loooong time).
    • I want to complete this course before launching so I have more to offer.

My advice is to just get your stuff out there. You will evolve and figure it out as you go. 

You have to start somewhere, and you can't learn what your audience wants if you aren't building one. 

A cool trick that I read about a few weeks ago was to look at your favorite blog in the Wayback Machine. See where they started. This particular example was of Marie Forleo (click there to see a very early version of her website). We all know she's a blogging and business genius now, but she built that over years of hard work. She's evolved over the years, changed her tagline, changed her look, etc. You will too. I promise.

Start with what you have and build from there. The experience is more valuable than how your website looks, or how many courses you've completed, or your tag line.

In the comments:

What mistakes have you made since starting your business? Or what fears are keeping you from starting?


Danielle Zeigler

I'm Danielle, an SEO and Digital Marketing Strategist on a mission to help creatives and entrepreneurs harness their strengths, personality, and energy to easily + authentically market their work to exactly the people who need it.
I specialize in SEO and content marketing as ways to attract clients TO you. I'm extremely introverted, so I'm allll about the inbound marketing!