Once you've gotten readers to your blog, you want to keep them engaged. You want them to start clicking around and interacting with you and your content, getting to know you, and getting as much value as possible in each visit. This list is short and sweet so you can start employing these right away without getting overwhelmed.
1 | Link to your other posts in your blog post.
3 Ways to Successfully Use Internal Linking:
- Use keywords within your post to link to related blog posts. Make sure the links are natural and valuable to your audience, and only include three or four.
- Manually add your own in a list at the end of your blog post.
- Install a plug-in to do the work for you. I've used Yet Another Related Post Plugin, but there are many options out there.
2 | Make blog posts super easy to share.
List your social icons toward the top of your page, and have easily accessible icons for each post. Toward the bottom or by the title is ideal.
Don't make readers search for your icons. They don't have time for that. I've heard the argument for keeping them tiny in the footer so that readers focus on signing up for your newsletter. I get it. But I don't agree.
3 | Customize your social plug-ins.
Too many times I share a post on Twitter from someone's blog and it still has "via @shareable" or "via @sharaholic." Please, PLEASE, go into the settings and change it to your Twitter handle. This way, you'll see the tweet and be able to interact with everyone who shares your content.
How do you keep readers engaged?