This post originally appeared on The Lean Green Bean blog, as part two of a series. If you missed part one, I recommend checking that out first- SEO 101: How to Increase Organic Search Traffic for Blog Posts. All caught up? Let’s dig in to part two.
You’ve installed an SEO plugin and fill out your title tags religiously. You spend time coming up with a catchy title and include at least one image with each post.
Alt tags Even if you made a pretty title image, Google can’t read the text. So if you want it to show up in search, you have to help the search engines by filling in the alternative text. I like to do this as soon as I upload the photo so I don’t forget. If you want to go back and fill in alt tags for old photos, you can either click on the photo in each post, or go to your media gallery.
Don’t stuff this area with keywords! Either use your post title or a relevant phrase or sentence.
If you use a share button for Pinterest, the alt text is often what will show up in the description for the pin, so this is another great reason to be filling it in!
Photo Name This is an often overlooked area of optimization. Just like you want to optimize the URL for your blog post, you want to optimize the name of your photo, which turns into a URL of its own once it’s hosted on your blog. The name should be short, simple and related to your post.
Title + Description What you fill in here will show up when you hover over the image or while the image is loading.
Caption You only need to fill this out if you want a description to show up under your photo in your blog post.
Images are one of the biggest culprits for slow page load time, which affects everything from reader retention and engagement to SEO rankings.
Here are three ways you can shrink your images and optimize them for the web:
Plugin options Install the WP Smush.It plugin to optimize your images. This plugin will optimize each new photo you add behind the scenes, and you can also run all existing photos through the plugin in your media library.
Manual Options Save your images as PNG files and upload to http://www.tinypng.com. Then download and upload to your blog. If you’re creating your image with Picmonkey, like many bloggers these days, you’ll see the formatting option when you hit “save.”
Save for Web If you’re using photo editing software like Photoshop, you can choose the “save for web” option.
Page Load Time
According to Kissmetrics.com, “40% of people abandon a website that takes more than 3 seconds to load.”
Test your load time with GT Metrix. GT Metrix also gives you a detailed report of what you can do to improve your speed. I recommend having a developer take a look and help you make the changes. Some of them can be technical and require understanding code.
WordPress can install the WP-Cache 3 plugin. “W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.”
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