5 Reasons Why You Need a Lead Magnet Immediately
/Offering lead magnets has had a game-changing effect on my business. The 5 reasons why offering freebies can make an incredible difference to your business.
Read MoreOffering lead magnets has had a game-changing effect on my business. The 5 reasons why offering freebies can make an incredible difference to your business.
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Read MoreRunning a social media contest is a fantastic way to gain followers, connect with your audience in a fun way, increase interaction, &/or promote a new product or service you’re launching. You’ll want to bookmark this post as I’ve included:
I find myself recommending social media contests to clients more and more, so I wanted to share some quick ideas to jump-start your interactions and following.
There are two vital things you need to consider to make sure you aren’t running an illegal promotion:
A sweepstake is a chance-based campaign, with no purchase or payment (“consideration”) necessary. However, providing contact info, like an email address, is regarded as “consideration” in some US states when used for marketing purposes.
Contests require effort, skill, or merit to win a prize, with no element of chance. For example, uploading a photo, commenting, or simply the fact that you will select the winner.
When you combine “consideration” from the participant, chance, and a prize, you have a lottery, but private lotteries are often illegal, so don’t run one!
All platforms expect you to:
In each section below, you’ll find a quick rundown of the additional rules, correct at the time of posting – social media platforms update their rules often, so I’ve also included links to where you can find them.
Find more ideas on hosting Instagram contests on Later.
You only have 140 characters, so the simpler the better!
Get the lowdown on running a successful Twitter contest on Social Media Examiner.
PRO TIP: Not only will you grow your likes and following, but this is a great way to learn about your audience and crowd-source content. Turn those top tips into a blog post and best photos into Instagram content.
Need more help using Twitter for business? Read over my free Beginner's Guide to Twitter.
Increase engagement & shares with many more options than “like to enter”!
See more Facebook contest ideas by Kim Garst and Jeff Bullas.
Facebook has the most detailed, and strictest, rules of all the platforms in this post. In addition to the 3 standard contest rules:
Find apps to use & more ideas on Social Media Examiner’s blog.
You must follow all relevant laws and those top 3 regulations, and in addition:
Want more ideas to improve your Pinterest strategy? Check out my free Pinterest for Business series.
→ Know your audience – make sure your contest prompts are suitable for your ideal clients. → Only choose one platform to host your contest (but still promote it across other channels). → Keep it simple and have clear rules – you know I’m ALL about simplicity & clarity! → Create quality, compelling graphics to promote your giveaway: Take your own photos or source gorgeous styled-stock from Haute Stock* and use Canva to add text overlays. → Create a custom hashtag. → Try and make at least one part of your contest relate to your brand – either make the prize one of your offerings or the entry align with your brand, for example, the type of content you already posted on social media.
→ Create a content strategy before you start and include a pre-contest teaser campaign. When will you promote? For how long? What can you do each day during the contest to boost interactions and shares? See more tips on Social Media Today and Canva’s Design School blog.
This is your contest with your rules and, if you make them clear, no-one can dispute them. If you want to be extra-rigorous, you could create a T&Cs which you link to.
Your winning criteria can be anything you choose, for example:
There are lots of tools if you just search “contest randomizer” online. You can use The Good Luck Fairy tool by Fanpage Karma by entering the URL from your Facebook post.
You can use The Good Luck Fairy tool by Fanpage Karma by entering the URL from your Facebook post. Options available include selecting a winner by comments, interactions (likes/loves/etc.) or search
Options available include selecting a winner by comments, interactions (likes/loves/etc.) or search terms, and you can even download a spreadsheet of all entrants (name + Facebook profile link), plus select further random winners if you’re offering runner-up prizes.
You could give a prize from a partner or big-name brand, but a prize from your business will further build your brand presence. Here are more prize ideas: Physical product, e.g. book, handbag, necklace, artist’s print…
Excited to get started – which contest will you try first? Have you run a social media contest before? Tell us about it in the comments!
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Whether you’ve just started a blog or you’ve been blogging for a while, you can’t just expect people to find you without any effort on your part!
Once you’ve got (at least) a handful of value-packed posts, driving traffic to a new blog, or boosting traffic to an existing one, involves three main activities: community building, SEO, and promotion.
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Read MoreI’m an SEO + content marketing strategist with over a decade of experience in the industry.
I work with passionate, purpose-driven business owners and marketing directors who are tired of trying to do All The Things and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.
But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in people-first marketing and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.
Read more about me here.